|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910820104303321 |
|
|
Autore |
Saint-Denis Cecilia Y. <1972-> |
|
|
Titolo |
Consumer and sensory evaluation techniques : how to sense successful products / / by Cecilia Y. Saint-Denis |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Hoboken, New Jersey : , : Wiley, , 2018 |
|
©2018 |
|
|
|
|
|
|
|
|
|
ISBN |
|
1-119-40560-2 |
1-119-40557-2 |
1-119-40555-6 |
|
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (108 pages) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Sensory evaluation |
New products - Evaluation |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
The pillars of good consumer and sensory studies -- Sensory profile of a product : mapping internal sensory properties -- The foundations of consumer evaluation -- Study plans and strategy : sustainable short, mid and long-term vision -- Real-life anticipation with market factors : concept, price, brand, market channel -- Internal studies versus sub-contracting. |
|
|
|
|
|
|
|