Communication Design and Branding : A Multidisciplinary Approach / / edited by Nuno Martins, Daniel Raposo

• Autore: Martins Nuno
• Pubblicazione: Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023
• Edizione: 1st ed. 2023.
• Descrizione fisica: 1 online resource (362 pages)
• Disciplina: 658.827
• Soggetto topico: Branding (Marketing); Interactive multimedia; Multimedia systems; Human-machine systems; Branding; Media Design; Interaction Design
• Altri autori: RaposoDaniel
• Nota di contenuto: Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label’s redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 – Brand Image and user experience -- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis.
• Sommario/riassunto: This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. .
• Titolo autorizzato: Communication Design and Branding
• ISBN: 9783031353840; 9783031353857; 3031353854
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910743689803321
• Lo trovi qui: Univ. Federico II
• Serie: Springer Series in Design and Innovation, . 2661-8192 ; ; 32