01724nam0 22004093i 450 CFI000003520231121125422.0884202246220030227d1983 ||||0itac50 baitaitz01i xxxe z01n˜Il œTerzo ReichKlaus HildebrandRoma [ecc.]Laterza1983VIII, 324 p.20 cmStoria e societàTrad. di Enzo Grillo001CFI00000362001 Storia e società˜Das œDritte Reich. -CFI0000037CFIV00002232457GermaniaStoria1933-1945FIRRMLC150750I943STORIA. EUROPA CENTRALE GERMANIA21Hildebrand, KlausCFIV000022070251651Grillo, EnzoCFIV011689730ITIT-0120030227IT-RM0289 IT-RM0542 IT-RM1248 IT-FR0084 IT-RM0460 IT-FR0017 Biblioteca Statale A. BaldiniRM0289 NBIBLIOTECA DEL MINISTERO DEGLI AFFARI ESTERIRM0542 NBiblioteca Della Fondazione Pietro NenniRM1248 Biblioteca Del Monumento Nazionale Di MontecassinoFR0084 Biblioteca Dell' Archivio Centrale Dello StatoRM0460 Biblioteca umanistica Giorgio ApreaFR0017 CFI0000035Biblioteca umanistica Giorgio Aprea 52MAG 5/1466 52DUP0009043505 VMB RS A 2020061120200611 04 09 23 25 27 52Dritte Reich32457UNICAS03886nam 22006495 450 991074368980332120250412135546.09783031353840(ebk)9783031353857303135385410.1007/978-3-031-35385-7(MiAaPQ)EBC30724511(Au-PeEL)EBL30724511(DE-He213)978-3-031-35385-7(PPN)272267503(CKB)28112517300041(OCoLC)1396562659(EXLCZ)992811251730004120230830d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCommunication Design and Branding A Multidisciplinary Approach /edited by Nuno Martins, Daniel Raposo1st ed. 2023.Cham :Springer Nature Switzerland :Imprint: Springer,2023.1 online resource (362 pages)Springer Series in Design and Innovation,2661-8192 ;32Print version: Martins, Nuno Communication Design and Branding Cham : Springer,c2023 9783031353840 Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label’s redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 – Brand Image and user experience -- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis.This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. .Springer Series in Design and Innovation,2661-8192 ;32Branding (Marketing)Interactive multimediaMultimedia systemsHuman-machine systemsBrandingMedia DesignInteraction DesignBranding (Marketing)Interactive multimedia.Multimedia systems.Human-machine systems.Branding.Media Design.Interaction Design.658.827Martins Nuno878455Raposo Daniel966321MiAaPQMiAaPQMiAaPQBOOK9910743689803321Communication Design and Branding3560185UNINA