LEADER 00957nam2 2200289 450 001 000010267 005 20080424115954.0 100 $a20080423d1967----km-y0itay50------ba 101 0 $afre 102 $aFR 105 $ay-------001yy 200 1 $aThéories spectrales$fN. Bourbaki 210 $aParis$cHermann$dc1967 215 $a166 p.$d25 cm 225 2 $aActualités scientifiques et industrielles$v1332 311 $aFascicolo 32 dell'opera "Èléments de mathématique" 327 1 $aChapitre 1: Algèbres normées ; Chapitre 2: Groupes localement compacts commutatifs 410 0$12001$aActualités scientifiques et industrielles 461 0$1001000009971 610 1 $aMatematica 676 $a510.8$v20$9Matematica 700 1$aBourbaki,$bNicolas$0334608 801 0$aIT$bUNIPARTHENOPE$c20080423$gRICA$2UNIMARC 912 $a000010267 951 $aBEM 510/11$b19645$cNAVA1$d20080423 996 $aThéories spectrales$9918654 997 $aUNIPARTHENOPE LEADER 03781nam 22006015 450 001 9910743689803321 005 20230830153304.0 010 $a3-031-35385-4 024 7 $a10.1007/978-3-031-35385-7 035 $a(MiAaPQ)EBC30724511 035 $a(Au-PeEL)EBL30724511 035 $a(DE-He213)978-3-031-35385-7 035 $a(PPN)272267503 035 $a(EXLCZ)9928112517300041 100 $a20230830d2023 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCommunication Design and Branding$b[electronic resource] $eA Multidisciplinary Approach /$fedited by Nuno Martins, Daniel Raposo 205 $a1st ed. 2023. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2023. 215 $a1 online resource (362 pages) 225 1 $aSpringer Series in Design and Innovation,$x2661-8192 ;$v32 311 08$aPrint version: Martins, Nuno Communication Design and Branding Cham : Springer,c2023 9783031353840 327 $aVisual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label?s redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- ?So that Kyoto will always remain Kyoto?: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 ? Brand Image and user experience -- Between the Image and the Experience of the City: ?Learning from Las Vegas? and ?New Babylon? as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis. 330 $aThis book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. . 410 0$aSpringer Series in Design and Innovation,$x2661-8192 ;$v32 606 $aBranding (Marketing) 606 $aInteractive multimedia 606 $aMultimedia systems 606 $aHuman-machine systems 606 $aBranding 606 $aMedia Design 606 $aInteraction Design 615 0$aBranding (Marketing). 615 0$aInteractive multimedia. 615 0$aMultimedia systems. 615 0$aHuman-machine systems. 615 14$aBranding. 615 24$aMedia Design. 615 24$aInteraction Design. 676 $a658.827 700 $aMartins$b Nuno$0878455 701 $aRaposo$b Daniel$0966321 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910743689803321 996 $aCommunication Design and Branding$93560185 997 $aUNINA