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010   $a9783031353840$b(ebk)
010   $a9783031353857
010   $a3031353854
024 7 $a10.1007/978-3-031-35385-7
035   $a(MiAaPQ)EBC30724511
035   $a(Au-PeEL)EBL30724511
035   $a(DE-He213)978-3-031-35385-7
035   $a(PPN)272267503
035   $a(CKB)28112517300041
035   $a(OCoLC)1396562659
035   $a(EXLCZ)9928112517300041
100   $a20230830d2023      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aCommunication Design and Branding $eA Multidisciplinary Approach /$fedited by Nuno Martins, Daniel Raposo
205   $a1st ed. 2023.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2023.
215   $a1 online resource (362 pages)
225 1 $aSpringer Series in Design and Innovation,$x2661-8192 ;$v32
311 08$aPrint version: Martins, Nuno Communication Design and Branding Cham : Springer,c2023 9783031353840 
327   $aVisual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label?s redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- ?So that Kyoto will always remain Kyoto?: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 ? Brand Image and user experience -- Between the Image and the Experience of the City: ?Learning from Las Vegas?and ?New Babylon? as Paradigmatic Cases -- Destination image through TripAdvisorīs reviews analysis.
330   $aThis book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. .
410  0$aSpringer Series in Design and Innovation,$x2661-8192 ;$v32
606   $aBranding (Marketing)
606   $aInteractive multimedia
606   $aMultimedia systems
606   $aHuman-machine systems
606   $aBranding
606   $aMedia Design
606   $aInteraction Design
615  0$aBranding (Marketing)
615  0$aInteractive multimedia.
615  0$aMultimedia systems.
615  0$aHuman-machine systems.
615 14$aBranding.
615 24$aMedia Design.
615 24$aInteraction Design.
676   $a658.827
700   $aMartins$b Nuno$0878455
701   $aRaposo$b Daniel$0966321
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910743689803321
996   $aCommunication Design and Branding$93560185
997   $aUNINA