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1. |
Record Nr. |
UNINA9910743689803321 |
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Autore |
Martins Nuno |
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Titolo |
Communication Design and Branding : A Multidisciplinary Approach / / edited by Nuno Martins, Daniel Raposo |
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Pubbl/distr/stampa |
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Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
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ISBN |
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9783031353840 |
9783031353857 |
3031353854 |
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Edizione |
[1st ed. 2023.] |
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Descrizione fisica |
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1 online resource (362 pages) |
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Collana |
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Springer Series in Design and Innovation, , 2661-8192 ; ; 32 |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Branding (Marketing) |
Interactive multimedia |
Multimedia systems |
Human-machine systems |
Branding |
Media Design |
Interaction Design |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label’s redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 – Brand Image and user experience -- Between the Image and the Experience of the City: “Learning from Las Vegas”and “New Babylon” as Paradigmatic |
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Cases -- Destination image through TripAdvisor´s reviews analysis. |
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Sommario/riassunto |
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This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. . |
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2. |
Record Nr. |
UNINA9910143927403321 |
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Titolo |
Built environment |
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Pubbl/distr/stampa |
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London : , : Architecture and Planning Publications, , 1972 |
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London : , : Published for The Builder Ltd. by Building (Publishers) Ltd., , 1972-1975 |
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ISSN |
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Descrizione fisica |
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Disciplina |
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Soggetti |
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Architecture |
City planning |
Periodical |
periodicals. |
Czasopismo architektoniczne |
Periodicals. |
Périodiques. |
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Lingua di pubblicazione |
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Formato |
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Livello bibliografico |
Periodico |
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