| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910743689803321 |
|
|
Autore |
Martins Nuno |
|
|
Titolo |
Communication Design and Branding [[electronic resource] ] : A Multidisciplinary Approach / / edited by Nuno Martins, Daniel Raposo |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed. 2023.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (362 pages) |
|
|
|
|
|
|
Collana |
|
Springer Series in Design and Innovation, , 2661-8192 ; ; 32 |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Branding (Marketing) |
Interactive multimedia |
Multimedia systems |
Human-machine systems |
Branding |
Media Design |
Interaction Design |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label’s redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 – Brand Image and user experience -- Between the Image and the Experience of the City: “Learning from Las Vegas” and “New Babylon” as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis. |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
This book gathers new empirical findings fostering advances in the |
|
|
|
|
|
|
|
|
|
|
areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry. . |
|
|
|
|
|
| |