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Advances in Digital Marketing and eCommerce : First International Conference, 2020 / / edited by Francisco J. Martínez-López, Steven D'Alessandro



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Titolo: Advances in Digital Marketing and eCommerce : First International Conference, 2020 / / edited by Francisco J. Martínez-López, Steven D'Alessandro Visualizza cluster
Pubblicazione: Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
Edizione: 1st ed. 2020.
Descrizione fisica: 1 online resource (ix, 220 pages) : illustrations
Disciplina: 658.872
Soggetto topico: Marketing
E-commerce
Information technology
Business—Data processing
e-Commerce/e-business
IT in Business
Comerç electrònic
Soggetto genere / forma: Congressos
Llibres electrònics
Persona (resp. second.): Martínez-LópezFrancisco J
D'AlessandroSteven
Nota di bibliografia: Includes bibliographical references and index.
Sommario/riassunto: This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Titolo autorizzato: Advances in Digital Marketing and eCommerce  Visualizza cluster
ISBN: 3-030-47595-6
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910483225503321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Springer Proceedings in Business and Economics, . 2198-7246