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Record Nr. |
UNINA9910483225503321 |
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Titolo |
Advances in Digital Marketing and eCommerce : First International Conference, 2020 / / edited by Francisco J. Martínez-López, Steven D'Alessandro |
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Pubbl/distr/stampa |
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
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ISBN |
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Edizione |
[1st ed. 2020.] |
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Descrizione fisica |
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1 online resource (ix, 220 pages) : illustrations |
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Collana |
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Springer Proceedings in Business and Economics, , 2198-7246 |
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Disciplina |
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Soggetti |
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Marketing |
E-commerce |
Information technology |
Business—Data processing |
e-Commerce/e-business |
IT in Business |
Comerç electrònic |
Congressos |
Llibres electrònics |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more. |
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