02908nam 22006615 450 991048322550332120231106144318.03-030-47595-610.1007/978-3-030-47595-6(CKB)4100000011243536(MiAaPQ)EBC6192023(DE-He213)978-3-030-47595-6(PPN)248396153(EXLCZ)99410000001124353620200506d2020 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvances in Digital Marketing and eCommerce First International Conference, 2020 /edited by Francisco J. Martínez-López, Steven D'Alessandro1st ed. 2020.Cham :Springer International Publishing :Imprint: Springer,2020.1 online resource (ix, 220 pages) illustrationsSpringer Proceedings in Business and Economics,2198-72463-030-47594-8 Includes bibliographical references and index.This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.Springer Proceedings in Business and Economics,2198-7246MarketingE-commerceInformation technologyBusiness—Data processingMarketinghttps://scigraph.springernature.com/ontologies/product-market-codes/513000e-Commerce/e-businesshttps://scigraph.springernature.com/ontologies/product-market-codes/I26000IT in Businesshttps://scigraph.springernature.com/ontologies/product-market-codes/522000Comerç electrònicthubCongressosthubLlibres electrònicsthubMarketing.E-commerce.Information technology.Business—Data processing.Marketing.e-Commerce/e-business.IT in Business.Comerç electrònic658.872658.872Martínez-López Francisco Jedthttp://id.loc.gov/vocabulary/relators/edtD'Alessandro Stevenedthttp://id.loc.gov/vocabulary/relators/edtMiAaPQMiAaPQMiAaPQBOOK9910483225503321Advances in Digital Marketing and eCommerce2020934UNINA