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010   $a3-030-47595-6
024 7 $a10.1007/978-3-030-47595-6
035   $a(CKB)4100000011243536
035   $a(MiAaPQ)EBC6192023
035   $a(DE-He213)978-3-030-47595-6
035   $a(PPN)248396153
035   $a(EXLCZ)994100000011243536
100   $a20200506d2020      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvances in Digital Marketing and eCommerce $eFirst International Conference, 2020 /$fedited by Francisco J. Martínez-López, Steven D'Alessandro
205   $a1st ed. 2020.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2020.
215   $a1 online resource (ix, 220 pages) $cillustrations
225 1 $aSpringer Proceedings in Business and Economics,$x2198-7246
311 0 $a3-030-47594-8 
320   $aIncludes bibliographical references and index.
330   $aThis book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
410  0$aSpringer Proceedings in Business and Economics,$x2198-7246
606   $aMarketing
606   $aE-commerce
606   $aInformation technology
606   $aBusiness?Data processing
606   $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000
606   $ae-Commerce/e-business$3https://scigraph.springernature.com/ontologies/product-market-codes/I26000
606   $aIT in Business$3https://scigraph.springernature.com/ontologies/product-market-codes/522000
606   $aComerç electrònic$2thub
608   $aCongressos$2thub
608   $aLlibres electrònics$2thub
615  0$aMarketing.
615  0$aE-commerce.
615  0$aInformation technology.
615  0$aBusiness?Data processing.
615 14$aMarketing.
615 24$ae-Commerce/e-business.
615 24$aIT in Business.
615  7$aComerç electrònic
676   $a658.872
676   $a658.872
702   $aMartínez-López$b Francisco J$4edt$4http://id.loc.gov/vocabulary/relators/edt
702   $aD'Alessandro$b Steven$4edt$4http://id.loc.gov/vocabulary/relators/edt
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910483225503321
996   $aAdvances in Digital Marketing and eCommerce$92020934
997   $aUNINA