Sustainable Tourism Marketing

• Autore: Marine-Roig Estela
• Pubblicazione: MDPI - Multidisciplinary Digital Publishing Institute, 2020
• Descrizione fisica: 1 online resource (204 p.)
• Soggetto non controllato: air disaster; attachment to place; attitude; brand image; brand loyalty; cultural distance; cultural heritage; cultural tourism; Cultural tourism; cultural tourist; destination management; destination marketing organization; effectiveness; emotional experiences; environment; exotic local culture; Flamenco art; flamenco tourism; guest house; halal-friendly image; hotel industry; intangible cultural heritage; Islamic religiosity; lean canvas; lean startup; loyalty; Malaysia; Malaysia Airlines; marketization; Muslim tourism; non-Muslim destination; online marketing; Pakistan; path analysis; perceived inconveniences; perceived risk; preventive conservation; purchase intention; return on investments; satisfaction; sense of home; Slovakia; social problems; socio-cultural factors; subjective knowledge; sustainability; sustainable tourism; tourism; tourism intention; tourism marketing; tourist behavior; urbanization; usefulness of public opinion; value cognition
• Persona (resp. second.): Martin-FuentesEva; Daries RamónNatalia; Cristobal-FransiEduard; Ferrer-RosellBerta
• Sommario/riassunto: In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
• Titolo autorizzato: Sustainable Tourism Marketing
• ISBN: 3-03928-683-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910404085403321
• Lo trovi qui: Univ. Federico II