03291nam 2200985z- 450 991040408540332120231214133256.03-03928-683-8(CKB)4100000011302284(oapen)https://directory.doabooks.org/handle/20.500.12854/60355(EXLCZ)99410000001130228420202102d2020 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierSustainable Tourism MarketingMDPI - Multidisciplinary Digital Publishing Institute20201 electronic resource (204 p.)3-03928-682-X In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.halal-friendly imageCultural tourismsocial problemsperceived riskMalaysiahotel industryexotic local culturebrand loyaltycultural distancesubjective knowledgeMalaysia Airlinessocio-cultural factorsreturn on investmentspreventive conservationsense of homeloyaltytourism intentionflamenco tourismsustainabilityurbanizationcultural heritagelean canvasemotional experiencesMuslim tourismlean startupIslamic religiosityperceived inconveniencesattitudetourism marketingtourismguest houseFlamenco artintangible cultural heritagePakistanattachment to placedestination marketing organizationSlovakiausefulness of public opinioneffectivenesspath analysisvalue cognitionsatisfactionsustainable tourismnon-Muslim destinationcultural tourismtourist behaviorpurchase intentionenvironmentonline marketingbrand imagecultural touristair disastermarketizationdestination managementMarine-Roig Estelaauth1280454Martin-Fuentes EvaauthDaries Ramón NataliaauthCristobal-Fransi EduardauthFerrer-Rosell BertaauthBOOK9910404085403321Sustainable Tourism Marketing3016988UNINA