03306nam 2200997z- 450 9910404085403321202102123-03928-683-8(CKB)4100000011302284(oapen)https://directory.doabooks.org/handle/20.500.12854/60355(oapen)doab60355(EXLCZ)99410000001130228420202102d2020 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierSustainable Tourism MarketingMDPI - Multidisciplinary Digital Publishing Institute20201 online resource (204 p.)3-03928-682-X In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.air disasterattachment to placeattitudebrand imagebrand loyaltycultural distancecultural heritagecultural tourismCultural tourismcultural touristdestination managementdestination marketing organizationeffectivenessemotional experiencesenvironmentexotic local cultureFlamenco artflamenco tourismguest househalal-friendly imagehotel industryintangible cultural heritageIslamic religiositylean canvaslean startuployaltyMalaysiaMalaysia AirlinesmarketizationMuslim tourismnon-Muslim destinationonline marketingPakistanpath analysisperceived inconveniencesperceived riskpreventive conservationpurchase intentionreturn on investmentssatisfactionsense of homeSlovakiasocial problemssocio-cultural factorssubjective knowledgesustainabilitysustainable tourismtourismtourism intentiontourism marketingtourist behaviorurbanizationusefulness of public opinionvalue cognitionMarine-Roig Estelaauth1280454Martin-Fuentes EvaauthDaries Ramón NataliaauthCristobal-Fransi EduardauthFerrer-Rosell BertaauthBOOK9910404085403321Sustainable Tourism Marketing3016988UNINA