LEADER 03291nam 2200985z- 450 001 9910404085403321 005 20231214133256.0 010 $a3-03928-683-8 035 $a(CKB)4100000011302284 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/60355 035 $a(EXLCZ)994100000011302284 100 $a20202102d2020 |y 0 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aSustainable Tourism Marketing 210 $cMDPI - Multidisciplinary Digital Publishing Institute$d2020 215 $a1 electronic resource (204 p.) 311 $a3-03928-682-X 330 $aIn this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism?marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. 610 $ahalal-friendly image 610 $aCultural tourism 610 $asocial problems 610 $aperceived risk 610 $aMalaysia 610 $ahotel industry 610 $aexotic local culture 610 $abrand loyalty 610 $acultural distance 610 $asubjective knowledge 610 $aMalaysia Airlines 610 $asocio-cultural factors 610 $areturn on investments 610 $apreventive conservation 610 $asense of home 610 $aloyalty 610 $atourism intention 610 $aflamenco tourism 610 $asustainability 610 $aurbanization 610 $acultural heritage 610 $alean canvas 610 $aemotional experiences 610 $aMuslim tourism 610 $alean startup 610 $aIslamic religiosity 610 $aperceived inconveniences 610 $aattitude 610 $atourism marketing 610 $atourism 610 $aguest house 610 $aFlamenco art 610 $aintangible cultural heritage 610 $aPakistan 610 $aattachment to place 610 $adestination marketing organization 610 $aSlovakia 610 $ausefulness of public opinion 610 $aeffectiveness 610 $apath analysis 610 $avalue cognition 610 $asatisfaction 610 $asustainable tourism 610 $anon-Muslim destination 610 $acultural tourism 610 $atourist behavior 610 $apurchase intention 610 $aenvironment 610 $aonline marketing 610 $abrand image 610 $acultural tourist 610 $aair disaster 610 $amarketization 610 $adestination management 700 $aMarine-Roig$b Estela$4auth$01280454 702 $aMartin-Fuentes$b Eva$4auth 702 $aDaries Ramón$b Natalia$4auth 702 $aCristobal-Fransi$b Eduard$4auth 702 $aFerrer-Rosell$b Berta$4auth 906 $aBOOK 912 $a9910404085403321 996 $aSustainable Tourism Marketing$93016988 997 $aUNINA