LEADER 03306nam 2200997z- 450 001 9910404085403321 005 20210212 010 $a3-03928-683-8 035 $a(CKB)4100000011302284 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/60355 035 $a(oapen)doab60355 035 $a(EXLCZ)994100000011302284 100 $a20202102d2020 |y 0 101 0 $aeng 135 $aurmn|---annan 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aSustainable Tourism Marketing 210 $cMDPI - Multidisciplinary Digital Publishing Institute$d2020 215 $a1 online resource (204 p.) 311 08$a3-03928-682-X 330 $aIn this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. 610 $aair disaster 610 $aattachment to place 610 $aattitude 610 $abrand image 610 $abrand loyalty 610 $acultural distance 610 $acultural heritage 610 $acultural tourism 610 $aCultural tourism 610 $acultural tourist 610 $adestination management 610 $adestination marketing organization 610 $aeffectiveness 610 $aemotional experiences 610 $aenvironment 610 $aexotic local culture 610 $aFlamenco art 610 $aflamenco tourism 610 $aguest house 610 $ahalal-friendly image 610 $ahotel industry 610 $aintangible cultural heritage 610 $aIslamic religiosity 610 $alean canvas 610 $alean startup 610 $aloyalty 610 $aMalaysia 610 $aMalaysia Airlines 610 $amarketization 610 $aMuslim tourism 610 $anon-Muslim destination 610 $aonline marketing 610 $aPakistan 610 $apath analysis 610 $aperceived inconveniences 610 $aperceived risk 610 $apreventive conservation 610 $apurchase intention 610 $areturn on investments 610 $asatisfaction 610 $asense of home 610 $aSlovakia 610 $asocial problems 610 $asocio-cultural factors 610 $asubjective knowledge 610 $asustainability 610 $asustainable tourism 610 $atourism 610 $atourism intention 610 $atourism marketing 610 $atourist behavior 610 $aurbanization 610 $ausefulness of public opinion 610 $avalue cognition 700 $aMarine-Roig$b Estela$4auth$01280454 702 $aMartin-Fuentes$b Eva$4auth 702 $aDaries Ramón$b Natalia$4auth 702 $aCristobal-Fransi$b Eduard$4auth 702 $aFerrer-Rosell$b Berta$4auth 906 $aBOOK 912 $a9910404085403321 996 $aSustainable Tourism Marketing$93016988 997 $aUNINA