1.

Record Nr.

UNINA9910404085403321

Autore

Marine-Roig Estela

Titolo

Sustainable Tourism Marketing

Pubbl/distr/stampa

MDPI - Multidisciplinary Digital Publishing Institute, 2020

ISBN

3-03928-683-8

Descrizione fisica

1 online resource (204 p.)

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Sommario/riassunto

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.