Marketing Strategies of the Horticultural Production Chain

• Autore: Palma Marco A
• Pubblicazione: Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021
• Descrizione fisica: 1 online resource (150 p.)
• Soggetto topico: Business strategy
• Soggetto non controllato: Acer rubrum; ARDL bound test cointegration; conjoint analysis; destination of loss; Ethiopia; export performance; farm production diversity; food consumption diversity; food loss; food loss and waste; food security; food supply chain; gain; garden center; garden centers; green industry; Guadalcanal; Honiara; horticulture; in-store signage; Keywords: food security; landscape; landscape businesses; landscape establishment; loss; loss management; Malaita; marketing; marketing costs; municipal market; new-media marketing; nurseries; nursery; ornamental horticulture businesses; ornamental plants; Pacific; post-harvest; postharvest; postharvest loss; price consciousness; private food policy and standards; productivity; qualitative; relationship marketing; road-side market; seasonal food consumption; smallholders; social media; social-media marketing; sustainability; Tanzania; Taxodium distichum; tomato; tree establishment; visual attention; Vitex agnus-castus
• Persona (resp. second.): PalmaMarco A
• Sommario/riassunto: This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
• Titolo autorizzato: Marketing Strategies of the Horticultural Production Chain
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910557297103321
• Lo trovi qui: Univ. Federico II