LEADER 03081nam  2200997z- 450 
001 9910557297103321
005 20231214132936.0
035   $a(CKB)5400000000041068
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/68506
035   $a(EXLCZ)995400000000041068
100   $a20202105d2021      |y             0
101 0 $aeng
135   $aurmn|---annan
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aMarketing Strategies of the Horticultural Production Chain
210   $aBasel, Switzerland$cMDPI - Multidisciplinary Digital Publishing Institute$d2021
215   $a1 electronic resource (150 p.)
311   $a3-0365-0402-8 
311   $a3-0365-0403-6 
330   $aThis book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
606   $aBusiness strategy$2bicssc
610   $amarketing
610   $arelationship marketing
610   $asocial-media marketing
610   $anew-media marketing
610   $agreen industry
610   $aqualitative
610   $agarden center
610   $anursery
610   $alandscape
610   $aAcer rubrum
610   $aTaxodium distichum
610   $aVitex agnus-castus
610   $again
610   $aloss
610   $alandscape establishment
610   $atree establishment
610   $afood loss
610   $asustainability
610   $afood supply chain
610   $afood security
610   $aloss management
610   $aproductivity
610   $aKeywords: food security
610   $ahorticulture
610   $atomato
610   $apostharvest loss
610   $afood loss and waste
610   $aprivate food policy and standards
610   $adestination of loss
610   $aprice consciousness
610   $avisual attention
610   $ain-store signage
610   $aornamental plants
610   $aconjoint analysis
610   $asmallholders
610   $afarm production diversity
610   $afood consumption diversity
610   $aseasonal food consumption
610   $aTanzania
610   $aornamental horticulture businesses
610   $anurseries
610   $agarden centers
610   $alandscape businesses
610   $asocial media
610   $amarketing costs
610   $aexport performance
610   $aARDL bound test cointegration
610   $aEthiopia
610   $apostharvest
610   $apost-harvest
610   $aPacific
610   $amunicipal market
610   $aroad-side market
610   $aHoniara
610   $aGuadalcanal
610   $aMalaita
615  7$aBusiness strategy
700   $aPalma$b Marco A$4edt$0151989
702   $aPalma$b Marco A$4oth
906   $aBOOK
912   $a9910557297103321
996   $aMarketing Strategies of the Horticultural Production Chain$93021918
997   $aUNINA