Marketing Strategies of the Horticultural Production Chain
Pubbl/distr/stampa
Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021
Descrizione fisica
1 electronic resource (150 p.)
Soggetti
Business strategy
Lingua di pubblicazione
Inglese
Formato
Materiale a stampa
Livello bibliografico
Monografia
Sommario/riassunto
This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.