03098nam 2201009z- 450 991055729710332120210501(CKB)5400000000041068(oapen)https://directory.doabooks.org/handle/20.500.12854/68506(oapen)doab68506(EXLCZ)99540000000004106820202105d2021 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierMarketing Strategies of the Horticultural Production ChainBasel, SwitzerlandMDPI - Multidisciplinary Digital Publishing Institute20211 online resource (150 p.)3-0365-0402-8 3-0365-0403-6 This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.Business strategybicsscAcer rubrumARDL bound test cointegrationconjoint analysisdestination of lossEthiopiaexport performancefarm production diversityfood consumption diversityfood lossfood loss and wastefood securityfood supply chaingaingarden centergarden centersgreen industryGuadalcanalHoniarahorticulturein-store signageKeywords: food securitylandscapelandscape businesseslandscape establishmentlossloss managementMalaitamarketingmarketing costsmunicipal marketnew-media marketingnurseriesnurseryornamental horticulture businessesornamental plantsPacificpost-harvestpostharvestpostharvest lossprice consciousnessprivate food policy and standardsproductivityqualitativerelationship marketingroad-side marketseasonal food consumptionsmallholderssocial mediasocial-media marketingsustainabilityTanzaniaTaxodium distichumtomatotree establishmentvisual attentionVitex agnus-castusBusiness strategyPalma Marco Aedt151989Palma Marco AothBOOK9910557297103321Marketing Strategies of the Horticultural Production Chain3021918UNINA