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#Barbie and Social Media : Digital Discourses and Mattel's Celebrity Doll / / edited by Rebecca C. Hains, Emily R. Aguiló-Pérez
| #Barbie and Social Media : Digital Discourses and Mattel's Celebrity Doll / / edited by Rebecca C. Hains, Emily R. Aguiló-Pérez |
| Autore | Hains Rebecca C |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (284 pages) |
| Disciplina | 302.231 |
| Altri autori (Persone) | Aguiló-PérezEmily R |
| Collana | Literature, Cultural and Media Studies |
| Soggetto topico |
Social media
Branding (Marketing) Social Media Branding |
| ISBN | 3-031-95611-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | -- 1. Barbie and Digital Discourse: Brand, Identity, and Resistance in a Networked World Rebecca C. Hains and Emily R. Aguiló-Pérez -- Part I: Social Media Influencing and Barbie -- 2. ‘She’s Everything’: Mattel’s Re-branded Barbie Vlogger as Can-Do Girl Influencer Brilynn Janckila -- 3. She Can Be… President: Exploring #Barbieforpresident’s Social Media Campaign and Her Electability with Millennial Moms Andrea E. Hall & Lauren D. Furey -- 4. Barbie: The Original Brand Activist Andrea Bennet & Fernanda Muniz -- Part II: Digital Discourses about Barbie -- 5. There’s Something about Midge: (Mis)remembering Pregnant Doll Controversies Online Hannah Maitland -- 6. #Barbiecore: The Cruel(?) Optimism of Postfeminist Nostalgia Jennifer Dawn Whitney -- 7. Barbie’s Brazilian Parody: Deconstructing the Image of Mattel’s Perfect Doll Petronilio Filipe-Ferreira, Vírnia Martins, and Giselly Martins da Horta -- Part III: Negotiating Identity in Digital Culture with Barbie -- 8. Reclaiming our Childhoods: Black Women’s Engagement in Digital Black Barbie Doll Play Lakisha Odlum -- 9. Drag Queen Barbie as Influencer: Gender Expression and Drag Performance on Social Media Cecilia Cerja -- 10. #PlasticReligion: Barbie as a Religious Avatar on Social Media Emily R. Aguiló-Pérez, Emma Cieslik, and Mackenzie Taylo. |
| Record Nr. | UNINA-9911031669903321 |
Hains Rebecca C
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Telemarketing Internet marketing Branding Consumer Behavior Digital Marketing |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design : Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA / / edited by Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon
| Advances in Creativity, Innovation, Entrepreneurship and Communication of Design : Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA / / edited by Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (630 pages) |
| Disciplina | 620.0042 |
| Collana | Lecture Notes in Networks and Systems |
| Soggetto topico |
Industrial management
Branding (Marketing) Entrepreneurship New business enterprises Industrial design Industrial Management Branding Industrial Design |
| ISBN | 3-030-80094-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Advances in Human Factors and Ergonomics 2021 -- Preface -- Contents -- Creativity and Thinking Styles -- Overcoming Bounded Scalability: Achieving Interoperability Through Behavioral Boundary Objects -- 1 Introduction -- 2 Overcoming Bounded Scalability in Behavioral Design -- 2.1 Methodology to Achieve Learning at Scale -- 3 Behavioral Boundary Objects: Pattern Languages -- 4 Conclusion -- References -- Creative Inspiration -- 1 Introduction -- 2 Context -- 3 Process -- 4 Conclusions -- References -- Beyond IDEO's Design Thinking: Combining KJ Method and Kansei Engineering for the Creation of Creativity -- 1 Introduction -- 2 Design Thinking 2.0: KJ Method and Kansei Engineering -- 3 Overcome the Barriers for Design Thinking 2.0 -- 3.1 Linguistic Barrier -- 3.2 Disciplinary Barrier -- 3.3 Cultural Barrier -- 3.4 Summary -- 4 Behind KJ Method: Prof Kawakita's View of the World -- 4.1 KJ Method and Design Thinking with a Wider Definition -- 4.2 The World as an Organic Entity -- 5 Beyond Borders: Managing Kansei Design -- 6 Conclusion -- References -- Blending Design Thinking and Design Futures: Facing the Complexity of Uncertain Futures -- 1 Introduction -- 2 How does Design Deals with Complex Futures? -- 3 Touchpoints Between Design Thinking, Design Futures, and Futures Thinking -- 4 Conclusions and Future Activities -- References -- Fractal Features of Creative Thinking Process -- 1 Introduction -- 2 Methodology -- 2.1 Cognitive Experiment -- 2.2 Coding -- 2.3 Fractal Analysis -- 3 Results and Discussion -- 3.1 Participants' Information -- 3.2 Fractal Features -- 3.3 Thinking Process -- 3.4 Influencing Factors -- 4 Implications -- 5 Conclusions and Opportunities for Further Research -- References -- Contextual Knowledge Sharing Strategy Based on Contextual Thinking in Service Design -- 1 Introduction.
2 Service Design and Contextual Knowledge -- 3 Visualization as a Means of Knowledge Communication -- 4 Mechanism and Strategy of Contextual Knowledge Sharing in Service Design -- 5 Conclusion -- References -- Innovation During Start-Up and Entrepreneurship -- 3C-Crisis-Concept for SME: Complexity, Capacity and Competence -- 1 Introduction -- 2 Approach -- 3 Discussion -- 4 Conclusion -- References -- The Evolutionary Nature of Innovation Businesses -- 1 Introduction -- 2 The Design Business Development as a Process -- 3 The Business Development Canvas -- 4 The Interconnected Nature of Startups -- 5 The Business Development Diamond -- 6 Conclusion -- References -- Inspiration Mining: Exploring Design Research(ers) Strategies -- 1 Introduction -- 1.1 Interdisciplinary Design Process by Ana Ricardo -- 1.2 (Un)complexity by Ana Almeida -- 1.3 The 21st Century Consumer by Inês Gonçalino -- 1.4 Emerging Cultural Landscapes by Raquel Gouveia -- 1.5 The Manifest of the Mind by Sara Condeça -- 2 Inspiration Mining Research Strategy -- References -- Democratic Organizational Culture for SMEs Innovation Transformation and Corporate Entrepreneurship -- 1 Introduction -- 2 Challenges in the SMEs Innovation Culture -- 3 Research Methodology, Methods and Results -- 4 Changing the SMEs Innovation DNA -- 5 The Democratic SME Innovation Transformation (DeSEMIT) Model -- 6 The DeSMEIT for Corporate Entrepreneurship in SMEs -- 7 Impact, Limitations, and Areas of Further Research -- 8 Conclusion -- References -- Environment and Sustainability -- Bilateral Knowledge-Sharing for New Product Development Under the UN Sustainable Development Goals -- 1 Introduction -- 2 The United Nations Sustainable Development Goals -- 3 The Innovation Paradox -- 4 A Democratic Approach to Social Product Development -- 5 The Bilateral Knowledge-Sharing. 6 Transforming CSR and Achieving the SDGs -- 7 Limitations and Areas of Further Research -- 8 Conclusions -- References -- Beyond Corporate Social Responsibility (CSR): Democratizing CSR Towards Environmental, Social and Governance Compliance -- 1 Introduction -- 2 CSR Expectations and Opportunities -- 3 The CSR to ESG Democratic Transition -- 4 The CSR to ESG Facilitator -- 5 The Democratic CSR to ESG Model -- 6 Agile Implementation of the Democratic CSR to ESG Model -- 7 The Democratic CSR Organization-Society Co-evolutionary Model -- 8 The Democratic CRM Organization-Society Co-evolutionary Model -- 9 Limitations and Areas of Further Research -- 10 Conclusion -- References -- Tailor-Made Smart Sustainable City -- 1 Smart Sustainable City -- 2 The Essence and Use of the QFD Method -- 3 Analysis of Smart Sustainable City Elements Using QFD -- 3.1 Input Information -- 3.2 Means of Obtaining Information -- 3.3 Data Processing -- 3.4 The Assessment of Implementation Difficulties -- 4 Application -- References -- The Design of Take-Away Garbage Collection System Based on Service Design -- 1 Introduction -- 2 Research Status -- 2.1 Status of Takeaway Tableware -- 2.2 Status of Packaging Recycling -- 3 Theoretical Research -- 3.1 Status of Packaging Recycling -- 3.2 Introduction to TRIZ Theory -- 3.3 Innovation Design Method Based on CBR and TRIZ Theory -- 4 Take-Away Waste Recycling Service System -- 4.1 TRIZ-Based Service Design Conflict Resolution -- 4.2 Service System Construction -- 5 Conclusion -- References -- Health and Well Being -- Wellbeing and Healthcare: Exploring Ways of Interactive Prototyping with Mental Process -- 1 Introduction -- 2 Research Approach -- 3 Design -- 3.1 Pregsport -- 3.2 CareforCarers -- 4 Conclusion -- References -- A Conceptual Design of a Modular Multifunctional Nursing Bed for Moderately Disabled Patients. 1 Introduction -- 2 User Research -- 2.1 Observation -- 2.2 Interview -- 3 Process and Prototype Development -- 3.1 Concept -- 3.2 Cardboard modeling -- 3.3 Prototype developing -- 4 Evaluation of Nursing Bed Design -- 5 Conclusion -- References -- Disinfection of Vehicle Interior Space as a Major Step Towards the Recovery and Development of Post-pandemic Car-Sharing Industry -- 1 Background -- 1.1 In the Post-epidemic Era, Epidemic Prevention Becomes Normal -- 1.2 The Relationship Between Public Transport and the Spread of the Epidemic -- 1.3 Rising Awareness of the Cleanliness in Car-Sharing Services -- 1.4 Changing Travailing Patterns in the Post-epidemic Era -- 1.5 Shared Car Cleaning System Is Immature -- 2 Reasons for Perfecting Cleaning System -- 3 Suggestions for Conquering the Challenge -- 3.1 Formulate Corresponding Encouragement Policies -- 3.2 Establish a Unified and Standardized Clean Management -- 3.3 Enhance Consumer Recognition of the Sharing Industry -- 3.4 Establish a Flexible and Efficient Internet Emergency Response Mechanism -- 4 Conclusion -- References -- A Home-Based Upper Limb-Rehabilitation Service System for Patients with Mild-Stroke -- 1 Introduction -- 2 Literature Review on Upper Limb-Rehabilitation -- 2.1 Upper Limb Movements -- 2.2 Upper Limb Rehabilitation Theories -- 2.3 Upper Limb Rehabilitation Assessments -- 3 Qualitative Field Research -- 3.1 Observation -- 3.2 Interview -- 3.3 Results of the Qualitative Research -- 4 A Product Service System Design -- 5 Conclusion -- References -- Culture and Globalization -- Democratic Governmental Corporate Entrepreneurship for the Transformation of the Public Sector in the Balkan Region -- 1 Introduction -- 2 Public Sector Challenges in Knowledge Management -- 3 Research Methodology, Methods, and Results -- 4 Towards a Public Sector Entrepreneurial Culture. 5 The Holistic Government Corporate Entrepreneurship Model (HGCEM) -- 6 Impact of the HGCEM in the Public Sector -- 7 Limitations of the HGCEM Model -- 8 Areas of Further Research -- 9 Conclusion -- References -- Strategic Utilization of the VR and AR Technologies for the African Cultural Heritage Promotion and Management -- 1 Introduction -- 2 The Cultural Digital Transformation of Egypt -- 3 Extending the Cultural Digital Transformation of Egypt with VR and AR -- 4 The Bardo Museum in Tunis -- 5 The Museum/Castle in Oman -- 6 Technology Architecture and Infrastructure -- 7 Alignment with the Science, Technology and Innovation Strategy for Africa 2024, and the UN 2030 Sustainable Agenda -- 8 Areas of Further Research -- 9 Conclusions -- References -- Application of Defamiliarized Illustrations to the Design of Culture and Creative Products -- 1 Introduction -- 2 Overview of Defamiliarization Theory -- 3 Illustrations' Significance in the Design of Cultural and Creative Products from the Perspective of Defamiliarization -- 3.1 Improve the Novelty of Cultural and Creative Products -- 3.2 Intensify the Taste of Cultural and Creative Products -- 3.3 Strengthen the Originality of Cultural and Creative Products -- 4 "Defamiliarization" Strategy in the Design of Cultural and Creative Illustrations -- 4.1 Defamiliarization of Drawing Content -- 4.2 Defamiliarization from the Perspective of Viewing Angle -- 4.3 Defamiliarization from the Perspective of Drawing Material -- 4.4 Defamiliarization from the Perspective of Form of Expression -- 5 Conclusion -- 5.1 Value and Meaning of the Application of Defamiliarization -- 5.2 The Application Mode in Cultural and Creative Illustrations and Points Worth Noting -- References -- Knowledge Cities: ICT and Urban Components -- 1 Introduction -- 2 Theoretical Framework -- 2.1 The IM and ICT. 2.2 The Innovative Milieu: Planned and Spontaneous Cases. |
| Record Nr. | UNINA-9910488700803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
| Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 256 p. 15 illus.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Marketing research Business intelligence Customer relations - Management Branding Consumer Behavior Market Research and Competitive Intelligence Customer Relationship Management |
| ISBN |
9783319511276
3319511270 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254922503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023 / / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens
| Advances in National Brand and Private Label Marketing : 10th International Conference, 2023 / / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens |
| Autore | Gázquez Abad Juan Carlos |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (156 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
Martínez-LópezFrancisco J
GielensKatrijn |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Branding (Marketing)
Ethnopsychology Customer relations - Management Branding Cross-Cultural Psychology Customer Relationship Management |
| ISBN |
9783031328947
9783031328930 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910726274303321 |
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Gázquez Abad Juan Carlos
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 / / edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real
| Advances in National Brand and Private Label Marketing : 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 / / edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real |
| Autore | Sethuraman Raj |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (176 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
Gázquez AbadJuan Carlos
Ruiz-RealJosé Luis |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Branding (Marketing)
Retail trade Ethnopsychology Customer relations - Management Branding Trade and Retail Cross-Cultural Psychology Customer Relationship Management |
| ISBN | 3-031-97133-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9911022165903321 |
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Sethuraman Raj
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024 / / edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real
| Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024 / / edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (153 pages) |
| Disciplina | 658.827 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Branding (Marketing)
Ethnopsychology Customer relations - Management Branding Cross-Cultural Psychology Customer Relationship Management |
| ISBN | 3-031-69192-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation Behaviour and Customer Engagement -- 4. Fuelling Competition across Petrol Retail Brands: A discussion paper on the role of marketing as evidence of anti-competitive collusion -- 5. Acquiring Customers Through Click-and Collect, Price Matching, and Environmental Information -- 6. Generic Drug Shortages and Undifferentiated Competition -- 7. Is It Fun to Buy Fake Products In Street Vending? The Moderating Effect of the Predisposition to Make Rational Decisions -- 8. The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye Tracking Study in India -- 9. Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience -- 10. Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products -- 11. Building Upon Retailers’ Absorptive Capacity to Boost the Innovation Process During Times of Emergency -- 12. What Will Be the Areas of Competition between NB and PL in the Metaverse -- 13. How Has Assortment Size in Staples Categories Evolved over the Last Decade? The Case of Beer in Spain -- 14. “Unless I See, I Do Not Buy”: Display Share Impact on Private Label Online Sales -- 15. The Relationship between Retail Assortment Size and Sales What Do We Know So Far. |
| Record Nr. | UNINA-9910886990903321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
| Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (145 pages) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Branding (Marketing)
Customer relations - Management Consumer behavior Telemarketing Internet marketing Branding Customer Relationship Management Consumer Behavior Digital Marketing |
| ISBN | 3-030-76935-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Organization -- Conference Chairs -- Program Committee -- Contents -- Product Variety and Loyalty to National Brands - A Combined Measurement of Purchase Sequence and Coverage of Demand -- 1 Introduction -- 2 Theoretical Background and Hypotheses Development -- 2.1 Brand Loyalty -- 2.2 Hypotheses Development -- 2.3 Research Model -- 3 Empirical Analysis -- 3.1 Data Collection and Operationalization -- 3.2 Results -- 3.3 Discussion -- 4 Concluding Remarks -- 4.1 Summary -- 4.2 Limitations and Further Research -- References -- The In-Store Location of Promotional Displays Alters Shoppers' Attention and Buying Decisions -- 1 Introduction -- 2 Location of In-Store Displays and Its Effects on the Decision-Making Process -- 3 Empirical Study: Measures and Procedure -- 4 Results -- 5 Discussion and Conclusions -- References -- First Insights on Brand Attitude Towards a Retailer's Individual Private Labels -- 1 Extended Abstract -- References -- Brand Architecture: Strategy for the Development of a City Brand -- 1 Introduction -- 2 Conceptual Background -- 2.1 Territorial Marketing -- 2.2 Brand Management, Identity and Image -- 3 Methodology and Analysis of Information -- 3.1 Technical File of the Survey -- 4 Conclusions -- References -- Consumers' Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19 -- 1 Introduction -- 2 Theoretical Framework and Hypotheses -- 3 Methodology -- 4 Results -- 5 Conclusions -- References -- Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective -- 1 Extended Abstract -- References -- I Am Free to Be in a Grocery Store: Profiling Consumers' Spending During Covid-19 Pandemic via Big Data Market Basket Analysis -- 1 Introduction -- 2 Theoretical Background and Scenario -- 3 Methods, Research Design, and Profiling Techniques -- 4 Results.
5 Discussion, Implications, Limits, and Conclusion -- References -- Re-thinking Street Food Marketing in COVID-19 Pandemic Period. "Pescaria" as Pilot Case Study -- 1 Introduction -- 2 Marketing Processes in Street Food Industry -- 3 Change Management and Marketing Agility -- 3.1 Point of Sales Formats in Street Food Industry -- 3.2 Social Media Marketing Practices -- 4 Pilot Case Study: Pescaria -- 4.1 Research Methods -- 4.2 Findings -- 5 Managerial and Theoretical Implications -- 6 Conclusions -- References -- The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption -- 1 Introduction -- 2 Literature Review -- 2.1 Dietary Practices -- 2.2 Motivational Drivers for Meat-Free Diets -- 2.3 Sustainable Consumer Behaviour -- 3 Method -- 3.1 Sample and Procedure -- 3.2 Measurements -- 3.3 Analysis -- 4 Conceptual Model and Hypotheses -- 5 Results -- 5.1 Validity and Reliability -- 5.2 Comparison of the Results -- 5.3 Empirical Results of the Model -- 6 Discussion, Limitations and Further Research -- References -- When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity -- 1 Introduction -- 2 Literature Review -- 2.1 PLB and Price -- 2.2 PLB and Consumer Trust -- 2.3 PLB's Loyalty -- 2.4 PLB and Consumer Attitude -- 3 Research Methodology -- 3.1 Participants and Measurement Scales -- 3.2 Measurement Scales -- 4 Data Analysis and Hypotheses Testing -- 4.1 Factor Analysis, Reliability, and Validity -- 4.2 Logistic Regression Analysis -- 5 Discussions and Conclusion -- References -- Private Label and Brand Equity. Opportunities in New Trends -- 1 Introduction -- 2 PL Brand Equity -- 2.1 Forecasts: Italian Trends -- 3 Opportunities to Enhance Differentiation of PL Brand Equity -- 4 Conclusions and Future Research -- References. Examining the Network of Visitors' Traffic in a Mall: Frequency of Visits and Educational Level -- 1 Introduction -- 2 Shopping Malls and the Ideal Tenant Mix Puzzle -- 3 Method -- 4 Findings -- 5 Summary and Discussion -- References -- Sustainable Communication and Customer Engagement on Social Media -- 1 Introduction -- 2 Literature Review -- 2.1 Customer Engagement -- 2.2 Sustainability Communication on Social Media -- 2.3 Environmental Sustainability versus Social Sustainability -- 2.4 Luxury Fashion Brands versus Mass Fashion Brands -- 2.5 Sportswear Brands versus Mass Fashion Brands -- 3 Methodology -- 3.1 Data Collection -- 3.2 Dictionary Method -- 3.3 Hypothesis Testing -- 4 Findings -- 5 Discussion -- 6 Limitation and Implication -- References -- Marketing Attribution in Omnichannel Retailing -- 1 Introduction -- 2 Modelling Approach -- 3 Data and Model -- 4 Highlights of Preliminary Results -- 5 Discussion and Conclusions -- References -- South America: An Opportunity for Growth of Private Labels? -- 1 Assessment of Large Food Retailers and Private Labels in South America -- 1.1 State of the Sector -- 1.2 Evolution of the Sector -- 1.3 Retail Formats -- 1.4 Market Share -- 1.5 Consumption and Purchasing Preferences -- 1.6 Importance of Private Labels -- 2 Conclusion -- References -- Correction to: Brand Architecture: Strategy for the Development of a City Brand -- Correction to: Chapter "Brand Architecture: Strategy for the Development of a City Brand" in: F. J. Martínez-López and J. C. Gázquez-Abad (Eds.): Advances in National Brand and Private Label Marketing, SPBE, https://doi.org/10.1007/978-3-030-76935-2_4 -- Author Index. |
| Record Nr. | UNINA-9910484812603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in theory and practice in store brand operations. / / Jiazhen Huo
| Advances in theory and practice in store brand operations. / / Jiazhen Huo |
| Autore | Huo Jiazhen |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Gateway East, Singapore : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (XVII, 253 p. 31 illus., 4 illus. in color.) |
| Disciplina | 174.2 |
| Soggetto topico |
Logistics
Branding Business and Management, general |
| ISBN | 981-15-9877-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910484811403321 |
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Huo Jiazhen
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| Gateway East, Singapore : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Branding
(124)
- Branding (Marketing) (116)
- Consumer Behavior (35)
- Internet marketing (29)
- Consumer behavior (25)