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Bricks to Clicks [[electronic resource] ] : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib
| Bricks to Clicks [[electronic resource] ] : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib |
| Autore | Feinleib David |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 156 p. 21 illus. in color.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Branding (Marketing) Public relations Online Marketing/Social Media Branding Corporate Communication/Public Relations |
| ISBN | 1-4842-2805-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary. |
| Record Nr. | UNINA-9910254902703321 |
Feinleib David
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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China Branding [[electronic resource] ] : Cases from Zhejiang / / edited by Martin J. Liu, Jun Luo
| China Branding [[electronic resource] ] : Cases from Zhejiang / / edited by Martin J. Liu, Jun Luo |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XV, 154 p. 42 illus., 29 illus. in color.) |
| Disciplina | 330.0095 |
| Soggetto topico |
Asia—Economic conditions
Branding (Marketing) Motivation research (Marketing) Asian Economics Branding Consumer Behavior |
| ISBN | 981-13-9318-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Case 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand -- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao -- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group -- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd. -- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment -- Case 9 Deli Group: A Five Force Behavioral Culture -- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building. |
| Record Nr. | UNINA-9910350322703321 |
| Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Chinese and Indian Medicine Today [[electronic resource] ] : Branding Asia / / by Md. Nazrul Islam
| Chinese and Indian Medicine Today [[electronic resource] ] : Branding Asia / / by Md. Nazrul Islam |
| Autore | Islam Md. Nazrul |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XX, 213 p. 19 illus.) |
| Disciplina | 610.1 |
| Soggetto topico |
Medicine—Philosophy
Medical education Branding (Marketing) Philosophy of Medicine Medical Education Branding |
| ISBN | 981-10-3962-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- History, theory and method from the classical texts -- Professionalization according to Western line: Education and health service delivery -- Commodification and commercialization -- Manufacturing magic bullets -- New consumption: Rise of health tourism -- Conclusion -- Bibliography -- Appendix -- Index. |
| Record Nr. | UNINA-9910255210503321 |
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Islam Md. Nazrul
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Commodity Branding [[electronic resource] ] : A Qualitative Research Approach to Understanding Modern Energy Brands / / by Fridrik Larsen
| Commodity Branding [[electronic resource] ] : A Qualitative Research Approach to Understanding Modern Energy Brands / / by Fridrik Larsen |
| Autore | Larsen Fridrik |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (156 pages) |
| Disciplina | 333.79 |
| Soggetto topico |
Branding (Marketing)
Branding |
| ISBN | 3-031-29966-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1.Introduction -- 2.Literature review on energy branding and related fields. 3.Methodology: A qualitative approach -- 4.Findings: Understanding modern energy brands -- 5. Conclusion: Conceptual model of branding in the energy markets -- 6.References. |
| Record Nr. | UNINA-9910734845203321 |
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Larsen Fridrik
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communication Design and Branding [[electronic resource] ] : A Multidisciplinary Approach / / edited by Nuno Martins, Daniel Raposo
| Communication Design and Branding [[electronic resource] ] : A Multidisciplinary Approach / / edited by Nuno Martins, Daniel Raposo |
| Autore | Martins Nuno |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (362 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | RaposoDaniel |
| Collana | Springer Series in Design and Innovation |
| Soggetto topico |
Branding (Marketing)
Interactive multimedia Multimedia systems Human-machine systems Branding Media Design Interaction Design |
| ISBN | 3-031-35385-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Visual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label’s redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- “So that Kyoto will always remain Kyoto”: Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 – Brand Image and user experience -- Between the Image and the Experience of the City: “Learning from Las Vegas” and “New Babylon” as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis. |
| Record Nr. | UNINA-9910743689803321 |
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Martins Nuno
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitive Branding Strategies [[electronic resource] ] : Managing Performance in Emerging Markets / / by Rajagopal
| Competitive Branding Strategies [[electronic resource] ] : Managing Performance in Emerging Markets / / by Rajagopal |
| Autore | Rajagopal |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXV, 288 p. 7 illus.) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Globalization Markets Leadership Branding Emerging Markets/Globalization Business Strategy/Leadership |
| ISBN | 3-030-24933-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I Understanding Market Competition -- 1. Managing Brands in Competitive Marketplaces -- 2. Branding Decisions -- 3. Brand Positioning and Value Creation -- Part II Managing Brands -- 4. Branding Strategy -- 5. Brand Portfolio Management -- 6. New Trends in Brand Management -- 7. Branding in Emerging Markets -- 8. Brand-Market Risks -- 9. Brand Audit. |
| Record Nr. | UNINA-9910341851403321 |
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Rajagopal
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Conspicuous Employment [[electronic resource] ] : Theory, Measurement, and Consequences of Prestigious Employer Preference / / by Benjamin Berghaus
| Conspicuous Employment [[electronic resource] ] : Theory, Measurement, and Consequences of Prestigious Employer Preference / / by Benjamin Berghaus |
| Autore | Berghaus Benjamin |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (264 pages) |
| Disciplina | 658.311 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Self
Identity (Psychology) Branding (Marketing) Personnel management Labor economics Self and Identity Branding Human Resource Management Labor Economics |
| ISBN | 3-030-37701-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Theory on Status: A Cross-Discipline Literature Review -- Prestigious Employer Preference: Scale Development and Evaluation -- Prestige Preference and Person-Organisation Fit -- Prestige Preference and (Over-)Confidence -- Discussion -- Appendix. |
| Record Nr. | UNINA-9910373956503321 |
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Berghaus Benjamin
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumption and Life-Styles [[electronic resource] ] : A Short Introduction / / by Dieter Bögenhold, Farah Naz
| Consumption and Life-Styles [[electronic resource] ] : A Short Introduction / / by Dieter Bögenhold, Farah Naz |
| Autore | Bögenhold Dieter |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (130 pages) |
| Disciplina | 306.3 |
| Collana | Palgrave pivot |
| Soggetto topico |
Culture—Economic aspects
Economic sociology Motivation research (Marketing) Branding (Marketing) Communication Ethnology Cultural Economics Organizational Studies, Economic Sociology Consumer Behavior Branding Media and Communication Cultural Anthropology |
| ISBN | 3-030-06203-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Consumption: Different Perspectives and Academic Responsibilities -- 3. Consumption within the History of Economic and Social Thought -- 4. Consumption, Lifestyles and Taste -- 5. Conspicuous Consumption -- 6. Culture, Advertising and Consumption -- 7. Gender and Social Relations of Consumption -- 8. Money, Consumption and Happiness -- 9. In Times of Globalization: Gift Giving and the McDonaldization of Consumption. |
| Record Nr. | UNINA-9910303447303321 |
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Bögenhold Dieter
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis / Androniki Kavoura
| Contemporary approaches of the scientific theory of place marketing : place branding in globalized conditions and economic crisis / Androniki Kavoura |
| Autore | Kavoura, Androniki |
| Pubbl/distr/stampa | New York : Novainka, [2013] |
| Descrizione fisica | XI, 85 p. ; 23 cm |
| Disciplina | 910.688 |
| Collana | Business economics in a rapidly-changing world |
| Soggetto topico |
Branding
Place marketing |
| ISBN | 9781629482026 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991002518319707536 |
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Kavoura, Androniki
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| New York : Novainka, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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The Corporate Reputation of Multinational Corporations [[electronic resource] ] : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations / / by Cathrin Huber
| The Corporate Reputation of Multinational Corporations [[electronic resource] ] : An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations / / by Cathrin Huber |
| Autore | Huber Cathrin |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (XX, 181 p. 10 illus.) |
| Disciplina | 659.2 |
| Collana | Handel und Internationales Marketing Retailing and International Marketing |
| Soggetto topico |
Branding (Marketing)
International business enterprises Market research Branding International Business Market Research/Competitive Intelligence |
| ISBN | 3-658-19764-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298176003321 |
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Huber Cathrin
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Branding
(68)
- Branding (Marketing) (63)
- Consumer Behavior (23)
- Motivation research (Marketing) (23)
- Internet marketing (14)