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Social goes Mobile - Kunden gezielt erreichen [[electronic resource] ] : Mobile Marketing in Sozialen Netzwerken / / herausgegeben von Heike Scholz
| Social goes Mobile - Kunden gezielt erreichen [[electronic resource] ] : Mobile Marketing in Sozialen Netzwerken / / herausgegeben von Heike Scholz |
| Edizione | [2nd ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 227 S. 29 Abb., 19 Abb. in Farbe.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Public relations Branding (Marketing) Online Marketing/Social Media Corporate Communication/Public Relations Branding |
| ISBN | 3-658-16604-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Märkte, Strategie, Recht -- Plattformen, Inhalte, Services -- Management, Marketing, Controlling. |
| Record Nr. | UNINA-9910483622303321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Storytelling in Organizations [[electronic resource] ] : A Narrative Approach to Change, Brand, Project and Knowledge Management / / by Karin Thier
| Storytelling in Organizations [[electronic resource] ] : A Narrative Approach to Change, Brand, Project and Knowledge Management / / by Karin Thier |
| Autore | Thier Karin |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (127 pages) |
| Disciplina | 658.45 |
| Collana | Management for Professionals |
| Soggetto topico |
Branding (Marketing)
Project management Public relations Knowledge management Branding Project Management Corporate Communication/Public Relations Knowledge Management |
| ISBN | 3-662-56383-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Stories in Organizations -- The "Storytelling" Method -- Areas of Application -- Evaluation and Efficacy of Storytelling -- The Storytelling Procedure -- Learning Histories - Application Forms in Scientific and Educational Projects: An Internview with Prof. Rik Peters, University of Groningen, The Netherlands -- Other Methods and Variants of Storytelling -- Outlook - Short Variants of Storytelling. |
| Record Nr. | UNINA-9910298198403321 |
Thier Karin
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategische Marken-Due-Diligence [[electronic resource] ] : Konzeptionelles Modell zur Messung des identitätsbasierten Markenfit bei M&As / / von Kai Rippe
| Strategische Marken-Due-Diligence [[electronic resource] ] : Konzeptionelles Modell zur Messung des identitätsbasierten Markenfit bei M&As / / von Kai Rippe |
| Autore | Rippe Kai |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XVIII, 331 S. 44 Abb.) |
| Disciplina | 658.827 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Branding (Marketing)
Leadership Branding Business Strategy/Leadership |
| ISBN | 3-658-18492-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Die Rolle von Marken bei M&A-Transaktionen und in der Due Diligence -- Strategischer Fit von Marken als Grundlage für erfolgreiche -- M&A-Transaktionen aus Sicht des identitätsbasierten Markenmanagements -- Bewertung des Status quo und Definition des wirkungsoptimalen Markenfit bei M&A-Transaktionen -- Vorgehen zur Messung des Markenfit im Rahmen der Marken Due Diligence aus Kunden- und Mitarbeitersicht. |
| Record Nr. | UNINA-9910484157903321 |
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Rippe Kai
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Thriving in the Gig Economy [[electronic resource] ] : Freelancing Online for Tech Professionals and Entrepreneurs / / by Adam Sinicki
| Thriving in the Gig Economy [[electronic resource] ] : Freelancing Online for Tech Professionals and Entrepreneurs / / by Adam Sinicki |
| Autore | Sinicki Adam |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2019 |
| Descrizione fisica | 1 online resource (229 pages) |
| Disciplina | 658.041 |
| Soggetto topico |
Branding (Marketing)
Small business Leadership New business enterprises Gig economy Branding Small Business Business Strategy/Leadership Start-Ups/Venture Capital |
| ISBN | 1-4842-4090-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Welcome to the Gig Economy -- Chapter 2: Getting Started with the Gig Economy and Finding Work -- Chapter 3: Expanding Your Reach -- Chapter 4: Choosing Your Gigs and Rates Wisely -- Chapter 5: Delivering Great Work -- Chapter 6: Communication and Collaboration -- Chapter 7: The Busywork of Business -- Chapter 8: Lifestyle Design -- Chapter 9: Looking Forward -- Chapter 10: Setting Sail–Making the Gig Economy Work for You.-. |
| Record Nr. | UNINA-9910337786003321 |
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Sinicki Adam
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Understanding luxury fashion : from emotions to brand building / / edited by Isabel Cantista, Teresa Sádaba
| Understanding luxury fashion : from emotions to brand building / / edited by Isabel Cantista, Teresa Sádaba |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XXIII, 284 pages) : illustrations (some color) |
| Disciplina | 687 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Motivation research (Marketing) Industrial management - Environmental aspects Social responsibility of business Aesthetics Luxury Branding Consumer Behavior Sustainability Management Corporate Social Responsibility |
| ISBN | 3-030-25654-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sádaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; François H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover. |
| Record Nr. | UNINA-9910367246403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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User Experience Is Brand Experience [[electronic resource] ] : The Psychology Behind Successful Digital Products and Services / / by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl
| User Experience Is Brand Experience [[electronic resource] ] : The Psychology Behind Successful Digital Products and Services / / by Felix van de Sand, Anna-Katharina Frison, Pamela Zotz, Andreas Riener, Katharina Holl |
| Autore | van de Sand Felix |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Branding (Marketing)
Multimedia systems Economics—Psychological aspects Branding Media Design Economic Psychology |
| ISBN | 3-030-29868-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Battle of Attention -- The Role of Information Processing for Product Perception -- Unconscious Brand Messaging and Perception Beneath the Detection Threshold -- Human Needs and Values as Guideline for Brands and Their Products -- The Intersection of User Experience (UX), Customer Experience (CX) and Brand Experience (BX) -- Conceptual Consumption - Why We Consume Based on Mental Concepts -- The User Experience Identity (UXi) Method -- UXi Validation - How to Evaluate if Brand Values Can Be Experienced by Users -- Summary and Recommendations for Action. . |
| Record Nr. | UNINA-9910367247903321 |
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van de Sand Felix
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Vintage Luxury Fashion [[electronic resource] ] : Exploring the Rise of the Secondhand Clothing Trade / / edited by Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano
| Vintage Luxury Fashion [[electronic resource] ] : Exploring the Rise of the Secondhand Clothing Trade / / edited by Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (238 pages) |
| Disciplina | 391 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico |
Globalization
Markets Branding (Marketing) Leadership International business enterprises - Cross-cultural studies Business logistics Emerging Markets/Globalization Branding Business Strategy/Leadership Cross-Cultural Management Supply Chain Management |
| ISBN | 3-319-71985-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction to Vintage Luxury Fashion; Daniella Ryding, Claudia E. Henninger & Marta Blazquez Cano -- 2. Restructuring secondhand fashion from the consumption perspective; Linda Lisa Maria Turunen, Hanna Leipämaa-Leskinen &Jenniina Sihvonen -- 3. Access Based Consumption: A new Business Model for Luxury and Secondhand Fashion Business?; Amira Battle, Claudia E. Henninger & Daniella Ryding -- 4.Understanding the culture of consuming pre-owned luxury; Carly Fox -- 5. Pre-Loved? Analysing the Dubai Luxe Resale Market; Liz Barnes & Gaynor Lea-Greenwood -- 6. Narrative and emotional accounts of secondhand luxury purchases along the customer journey; Marie-Cecile Cervellon & Edwige Vigreux -- 7. Perceived brand image of luxury fashion and vintage fashion – an insight into Chinese millennials’ attitudes and motivations; Claudia E. Henninger, Zejian Tong & Delia Vazquez -- 8. Sources of value for luxury secondhand and vintage fashion customers in Poland – from the perspective of its demographic characteristics; Edyta Rudawska, Magdalena Grębosz-Krawczyk & Daniella Ryding -- 9. Secondhand Index and the Spirit of Green Vintage Fashion; Devrim Umut Aslan & Cecilia Fredriksson -- 10. Dedicated Follower of Fashion; Neil Robinson & Crispin Dale -- 11. Do fashion blogs influence vintage fashion consumption? An analysis from the perspective of the Chinese market; Marta Blazquez Cano, Stephen Doyle & Yiyuan Zhang -- 12. Vintage Fashion: A cross-cultural perspective; Lindsey Carey, Marie-Cecile Cervellon, Julie McColl, Aileen Stewart & Yuet Chak Yuki Yuen -- 13. Commercialisation and the authenticity of vintage fashion; Anthony Kent, Suzanne Winfield & Charlotte Shi. |
| Record Nr. | UNINA-9910298191703321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Wirkung von Private Label Brands auf Retailer Brands [[electronic resource] ] : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel / / von Florian Horstmann
| Wirkung von Private Label Brands auf Retailer Brands [[electronic resource] ] : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel / / von Florian Horstmann |
| Autore | Horstmann Florian |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XXVI, 278 S. 72 Abb.) |
| Disciplina | 658.827 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Branding Consumer Behavior |
| ISBN | 3-658-18259-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Retailer Brands und Private Label Brands als Untersuchungsgegenstände -- Forschungsstand und -bedarf zur Wirkung von Private Label Brands auf Retailer Brands -- Theoretische Grundlagen und Herleitung eines Untersuchungsmodells -- Empirische Untersuchung zur Wirkung von Private Label Brands auf Retailer Brands -- Implikationen für die Praxis der Markenführung im Lebensmitteleinzelhandel und die weiterführende Forschung. |
| Record Nr. | UNINA-9910484374603321 |
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Horstmann Florian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Branding
(68)
- Branding (Marketing) (63)
- Consumer Behavior (23)
- Motivation research (Marketing) (23)
- Internet marketing (14)