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Markenführung und Markenkommunikation in der Immobilienwirtschaft [[electronic resource] ] : Grundwissen für Einsteiger / / von Frauke Bender, Cathrin Christoph
| Markenführung und Markenkommunikation in der Immobilienwirtschaft [[electronic resource] ] : Grundwissen für Einsteiger / / von Frauke Bender, Cathrin Christoph |
| Autore | Bender Frauke |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (IX, 56 S. 12 Abb.) |
| Disciplina | 333.33068 |
| Collana | essentials |
| Soggetto topico |
Branding (Marketing)
Real estate management Public relations Sales management Branding Real Estate Management Corporate Communication/Public Relations Sales/Distribution |
| ISBN | 3-658-18203-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einleitung -- Markenführung in der Immoblienwirtschaft -- Kommunikation für Immobilien und Immobilienunternehmen -- Ausblick und Fazit. |
| Record Nr. | UNINA-9910484224803321 |
Bender Frauke
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Markenliebe [[electronic resource] ] : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells / / von Renée Fröhling
| Markenliebe [[electronic resource] ] : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells / / von Renée Fröhling |
| Autore | Fröhling Renée |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XXI, 348 S. 20 Abb.) |
| Disciplina | 658.812 |
| Collana | Forschungsgruppe Konsum und Verhalten |
| Soggetto topico |
Motivation research (Marketing)
Branding (Marketing) Consumer Behavior Branding |
| ISBN | 3-658-18378-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Theoretische und konzeptionelle Grundlagen zum Verständnis von Markenliebe -- Verhaltenswissenschaftliche Zugänge zur Erklärung der Entstehung und Wirkung von Markenliebe -- Konzeption und empirische Untersuchung eines kausalanalytischen Modells zur Validierung der zentralen Antezedenzen und -- Konsequenzen der Markenliebe -- Implikationen für Forschung, Gesellschaft und Unternehmenspraxis. |
| Record Nr. | UNINA-9910483724803321 |
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Fröhling Renée
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Markennarrative in der Unternehmenskommunikation [[electronic resource] /] / von Pablo Neder
| Markennarrative in der Unternehmenskommunikation [[electronic resource] /] / von Pablo Neder |
| Autore | Neder Pablo |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XXI, 242 S. 27 Abb.) |
| Disciplina | 658.8 |
| Collana | Forschungsgruppe Konsum und Verhalten |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Branding Consumer Behavior |
| ISBN | 3-658-17728-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Theoretisches Spannungsfeld: Narratologie und Konsumentenverhaltensforschung -- Ereignishaftigkeit: Von der Zustandsänderung hin zum Ereignis -- Die Wirkungsweise von Narrativen beim Rezipienten -- Transportation: Die unsichtbare Hand der Persuasion -- Erzählmotivation, soziales Risiko und Tellability: Ein Modell des Geschichtenerzählens -- Parasoziale Beziehungen zu Markenprotagonisten und Loyalität zur Marke. |
| Record Nr. | UNINA-9910483702203321 |
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Neder Pablo
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing Food Brands [[electronic resource] ] : Private Label versus Manufacturer Brands in the Consumer Goods Industry / / by Ranga Chimhundu
| Marketing Food Brands [[electronic resource] ] : Private Label versus Manufacturer Brands in the Consumer Goods Industry / / by Ranga Chimhundu |
| Autore | Chimhundu Ranga |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XVI, 293 p. 3 illus.) |
| Disciplina | 658.404 |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Project management Production management Manufactures Branding Consumer Behavior Project Management Production Manufacturing, Machines, Tools, Processes |
| ISBN | 3-319-75832-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introductory Issues on Marketing Private Label and Manufacturer Brands -- 2. The Management of FMCG Product Categories -- 3. Product Innovation, Category Marketing Support, Consumer Choice and Power -- 4. Private Label and Manufacturer Brand Coexistence -- 5. Key Research Issues in the Marketing of Private Label and Manufacturer Brands -- 6. Research Paradigm, Research Method and Research Design -- 7. Private Label and Manufacturer Brand Research Execution -- 8. Empirical Evidence on the Coexistence of Private Label and Manufacturer Brands -- 9. Conclusions and Implications of this book. |
| Record Nr. | UNINA-9910298202603321 |
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Chimhundu Ranga
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing for Small B2B Businesses [[electronic resource] ] : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / / by Andrew Schulkind
| Marketing for Small B2B Businesses [[electronic resource] ] : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / / by Andrew Schulkind |
| Autore | Schulkind Andrew |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2022 |
| Descrizione fisica | 1 online resource (226 pages) |
| Disciplina | 658.804 |
| Soggetto topico |
Small business
Entrepreneurship New business enterprises Telemarketing Internet marketing Branding (Marketing) Advertising media planning Marketing Small Business Digital Marketing Branding Media Planning |
| ISBN | 1-4842-8741-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that Provides Value -- Chapter 4: Generating Great Content - From Ideas to Execution -- Chapter 5: The Content Creation Process -- Chapter 6: Branding and Design for Content Marketing -- Chapter 7: Website Technology, Security, and Privacy -- Chapter 8: Your Website As Marketing Hub -- Chapter 9: Landing Pages, Lead Magnets, and Lead Products -- Chapter 10: Promoting Your Content - Email, Social Media, and Beyond -- Chapter 11: Measuring Success - Metrics and Analytics -- Chapter 12: Systems for Ongoing Success -- Chapter 13: Content Marketing Resources . |
| Record Nr. | UNINA-9910633927703321 |
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Schulkind Andrew
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Nordic Consumer Culture [[electronic resource] ] : State, Market and Consumers / / edited by Søren Askegaard, Jacob Östberg
| Nordic Consumer Culture [[electronic resource] ] : State, Market and Consumers / / edited by Søren Askegaard, Jacob Östberg |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (339 pages) |
| Disciplina | 306.3 |
| Soggetto topico |
Motivation research (Marketing)
Branding (Marketing) Employee health promotion Ethnology—Europe Consumer Behavior Branding Employee Health and Wellbeing European Culture |
| ISBN | 3-030-04933-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1.Introduction: The Institution and the Imaginary in a Nordic Light; Søren Askegaard and Jacob Östberg -- 2. Democracies of taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption; Henri A. Weijo -- 3. Market Wonderland: An Essay about a Statist Individualist Consumer Culture; Sofia Ulver -- 4. Why Can't They Behave? Theorizing Consumer Misbehaviour as Regime Misfit between Neoliberal and Nordic Welfare Models; Diane M. Martin, Frank Lindberg, and James Fitchett -- 5. Unacceptable Consumption: Conflicts of Refugee Consumption in a Nordic Welfare State; Maria Hokkinen -- 6. Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce and Consumers; Susanna Molander, Jacob Östberg and Ingeborg Astrid Kleppe -- 7. Experiencing Nature through Nordic Restrictions and Freedom; Emma Salminen -- 8. Danish Welfare Exports as ‘The New Bacon’: Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity; Stine Bjerregaard and Dannie Kjeldgaard -- 9. Dark, Difficult, Depressing: Nordic Crime Novels in the Eyes of the Beholder; Pamela Schultz Nybacka -- 10. Nordic Branding: An Odyssey into the Nordic Myth Market; Lars Pynt Andersen, Dannie Kjeldgaard, Frank Lindberg and Jacob Östberg -- 11. Mythologies of Finnishness in Advertising; Juulia Pietilä, Jack S. Tillotson and Søren Askegaard -- 12. Perspectives on Hygge: The Kolonihave Discourse; Jeppe Linnet and Jonathan Bean -- 13. Nordic Consumer Culture Theory Research: Conversation in a Wine Bar; Benjamin J. Hartmann and Eric j. Arnould. |
| Record Nr. | UNINA-9910337784203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Perceived Brand Localness [[electronic resource] ] : An Empirical Study of the German Fashion Market / / by Jörg Igelbrink
| Perceived Brand Localness [[electronic resource] ] : An Empirical Study of the German Fashion Market / / by Jörg Igelbrink |
| Autore | Igelbrink Jörg |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (338 pages) |
| Disciplina | 658.827 |
| Collana | Business Analytics |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Management information systems Branding Consumer Behavior Business Information Systems |
| ISBN | 3-658-28767-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New Typology: Consumers Purchase Motivation. |
| Record Nr. | UNINA-9910367243003321 |
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Igelbrink Jörg
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Personal Brand Creation in the Digital Age [[electronic resource] ] : Theory, Research and Practice / / by Mateusz Grzesiak
| Personal Brand Creation in the Digital Age [[electronic resource] ] : Theory, Research and Practice / / by Mateusz Grzesiak |
| Autore | Grzesiak Mateusz |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (xvi, 185 pages) : illustrations |
| Disciplina | 658.827 |
| Collana | Palgrave pivot |
| Soggetto topico |
Branding (Marketing)
Internet marketing Public relations Leadership Industrial management Management Branding Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Media Management Innovation/Technology Management |
| ISBN | 3-319-69697-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Personal branding - Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice. |
| Record Nr. | UNINA-9910298196603321 |
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Grzesiak Mateusz
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Personality not included : why companies lose their authenticity and how great brands get it back / Rohit Bhargava
| Personality not included : why companies lose their authenticity and how great brands get it back / Rohit Bhargava |
| Autore | Bhargava, Rohit |
| Pubbl/distr/stampa | New York : McGraw-Hill, c2008 |
| Descrizione fisica | xiv, 300 p. : ill. ; 22 cm |
| Disciplina | 658.827 |
| Soggetto topico | Branding |
| ISBN |
9780071545211 (alk. paper)
0071545212 (alk. paper) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991000551649707536 |
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Bhargava, Rohit
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| New York : McGraw-Hill, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Perspectives on Consumer Behaviour [[electronic resource] ] : Theoretical Aspects and Practical Applications / / edited by Włodzimierz Sroka
| Perspectives on Consumer Behaviour [[electronic resource] ] : Theoretical Aspects and Practical Applications / / edited by Włodzimierz Sroka |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xx, 338 pages) |
| Disciplina | 658.8342 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Motivation research (Marketing)
Branding (Marketing) Market research Consumer Behavior Branding Market Research/Competitive Intelligence |
| ISBN | 3-030-47380-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Economic and legal aspects of sustainable consumer behaviour -- Expectations for trends in household living standards and different perceptions in selected Central European countries -- Willingness to reduce food choice in favour of sustainable alternatives – the role of government and consumer behaviour -- Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives -- Understanding the cross-cultural specifics of consumer behaviour -- Multidimensional analysis of consumer behaviour on the European digital market -- The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic -- Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic -- Sustainable consumption behaviour in Poland through a PLS-SEM mode -- Factors influencing consumer behaviour across products and services -- Coffee consumer segmentation – implications for producers and sellers -- Identification of the reasons why individual consumers purchase dietary supplements -- The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model -- How much might a beer cost in a fancy resort? A possible replication of Thaler’s well-known experiment -- Consumer behaviour - implications for business strategy -- Omni-channel retailing strategy and research agenda -- How marketing shapes the behaviour of culture participants -- Determinants of purchasing decisions of restaurant consumers: a case study analysis -- Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations. |
| Record Nr. | UNINA-9910407716903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Branding
(68)
- Branding (Marketing) (63)
- Consumer Behavior (23)
- Motivation research (Marketing) (23)
- Internet marketing (14)