Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / Bruce I. Newman, Dejan Veréciéc, editors

• Pubblicazione: New York : Haworth Political, c2002
• Descrizione fisica: 184 p. : ill. ; 23 cm
• Disciplina: 324.73
• Soggetto topico: Comunicazione in politica - Stati Uniti; Comunicazione in politica - Gran Bretagna; Comunicazione in politica - Slovenia
• Altri autori: Newman, Bruce I Veréciéc, Dejanauthor
• Nota di bibliografia: Include riferimenti bibliografici e indice
• Nota di contenuto: The merging of public relations and political marketing -- Bruce I. Newman, Dejan Veréciéc -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavésak -- Models of voter behavior / Dejan Veréciéc, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman
• ISBN: 0789021595
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 991002094639707536
• Lo trovi qui: Univ. del Salento