02039cam a22002894a 4500991002094639707536070201t2002 nyua b 001 0 eng d0789021595b13474911-39ule_instSet. Economiaita324.7321Communication of politics :cross-cultural theory building in the practice of public relations and political marketing /Bruce I. Newman, Dejan Veréciéc, editorsNew York :Haworth Political,c2002184 p. :ill. ;23 cmInclude riferimenti bibliografici e indiceThe merging of public relations and political marketing -- Bruce I. Newman, Dejan Veréciéc -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavésak -- Models of voter behavior / Dejan Veréciéc, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. NewmanComunicazione in politicaStati UnitiComunicazione in politicaGran BretagnaComunicazione in politicaSloveniaNewman, Bruce IVeréciéc, Dejanauthorhttp://id.loc.gov/vocabulary/relators/aut738515.b1347491121-09-1801-02-07991002094639707536LE025 ECO 324 NEW01.0212025000094611le025pE27.74-l- 022320.i1439057712-03-07Communication of politics1462764UNISALENTOle02501-02-07ma -engnyu00