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008 070201t2002    nyua     b    001 0 eng d
020   $a0789021595
035   $ab13474911-39ule_inst
040   $aSet. Economia$bita
082 00$a324.73$221
245 00$aCommunication of politics :$bcross-cultural theory building in the practice of public relations and political marketing /$cBruce I. Newman, Dejan Veréciéc, editors
260   $aNew York :$bHaworth Political,$cc2002
300   $a184 p. :$bill. ;$c23 cm
504   $aInclude riferimenti bibliografici e indice
505 0 $aThe merging of public relations and political marketing -- Bruce I. Newman, Dejan Veréciéc -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavésak -- Models of voter behavior / Dejan Veréciéc, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman
650  4$aComunicazione in politica$zStati Uniti
650  4$aComunicazione in politica$zGran Bretagna
650  4$aComunicazione in politica$zSlovenia
700 1 $aNewman, Bruce I
700 1 $aVeréciéc, Dejan$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0738515
907   $a.b13474911$b21-09-18$c01-02-07
912   $a991002094639707536
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996   $aCommunication of politics$91462764
997   $aUNISALENTO
998   $ale025$b01-02-07$cm$da  $e-$feng$gnyu$h0$i0