Marketing Strategies of the Horticultural Production Chain

• Autore: Palma Marco A
• Pubblicazione: Basel, Switzerland, : MDPI - Multidisciplinary Digital Publishing Institute, 2021
• Descrizione fisica: 1 electronic resource (150 p.)
• Soggetto topico: Business strategy
• Soggetto non controllato: marketing; relationship marketing; social-media marketing; new-media marketing; green industry; qualitative; garden center; nursery; landscape; Acer rubrum; Taxodium distichum; Vitex agnus-castus; gain; loss; landscape establishment; tree establishment; food loss; sustainability; food supply chain; food security; loss management; productivity; Keywords: food security; horticulture; tomato; postharvest loss; food loss and waste; private food policy and standards; destination of loss; price consciousness; visual attention; in-store signage; ornamental plants; conjoint analysis; smallholders; farm production diversity; food consumption diversity; seasonal food consumption; Tanzania; ornamental horticulture businesses; nurseries; garden centers; landscape businesses; social media; marketing costs; export performance; ARDL bound test cointegration; Ethiopia; postharvest; post-harvest; Pacific; municipal market; road-side market; Honiara; Guadalcanal; Malaita
• Persona (resp. second.): PalmaMarco A
• Sommario/riassunto: This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
• Titolo autorizzato: Marketing Strategies of the Horticultural Production Chain
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910557297103321
• Lo trovi qui: Univ. Federico II