Handbook of marketing scales [[electronic resource] ] : multi-item measures for marketing and consumer behavior research / / William O. Bearden, Richard G. Netemeyer
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| Autore: |
Bearden William O. <1945->
|
| Titolo: |
Handbook of marketing scales [[electronic resource] ] : multi-item measures for marketing and consumer behavior research / / William O. Bearden, Richard G. Netemeyer
|
| Pubblicazione: | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Edizione: | 2nd ed. |
| Descrizione fisica: | 1 online resource (xiv, 537 p.) |
| Disciplina: | 658.83 |
| Soggetto topico: | Marketing research |
| Consumer behavior - Research | |
| Altri autori: |
NetemeyerRichard G. <1956->
|
| Note generali: | "Published in cooperation with the Association for Consumer Research." |
| Nota di bibliografia: | Includes bibliographical references and indexes. |
| Nota di contenuto: | Traits and individual difference variables -- Values -- Involvement, informaton processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues. |
| Sommario/riassunto: | 'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings. |
| Titolo autorizzato: | Handbook of marketing scales |
| ISBN: | 1-322-41949-3 |
| 1-4522-6211-X | |
| 1-4129-8437-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910154647803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Association for Consumer Research