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[null,null,"Autore",null,"Bearden William O. <1945->"]
[null,null,"Titolo",null,"Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / / William O. Bearden, Richard G. Netemeyer"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, c1999"]
[null,null,"ISBN",null,"1-322-41949-3"]
[{"$nulls":4},"1-4522-6211-X"]
[{"$nulls":4},"1-4129-8437-8"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xiv, 537 p.)"]
[null,null,"Collana",null,"Association for Consumer Research"]
[null,null,"Disciplina",null,"658.83"]
[null,null,"Soggetti",null,"Marketing research"]
[{"$nulls":4},"Consumer behavior - Research"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"Published in cooperation with the Association for Consumer Research.\""]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and indexes."]
[null,null,"Nota di contenuto",null,"Traits and individual difference variables -- Values -- Involvement, informaton processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues."]
[null,null,null,"Sommario/riassunto","'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings."]