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100   $a20120516d1999      fy             0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aHandbook of marketing scales$b[electronic resource] $emulti-item measures for marketing and consumer behavior research /$fWilliam O. Bearden, Richard G. Netemeyer
205   $a2nd ed.
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1999
215   $a1 online resource (xiv, 537 p.)
225 1 $aAssociation for Consumer Research
300   $a"Published in cooperation with the Association for Consumer Research."
311   $a1-4522-2492-7 
311   $a0-7619-1000-X 
320   $aIncludes bibliographical references and indexes.
327   $aTraits and individual difference variables -- Values -- Involvement, informaton processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues.
330 8 $a'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings.
410  0$aAssociation for Consumer Research
606   $aMarketing research
606   $aConsumer behavior$xResearch
615  0$aMarketing research.
615  0$aConsumer behavior$xResearch.
676   $a658.83
700   $aBearden$b William O.$f1945-$01058137
701   $aNetemeyer$b Richard G.$f1956-$01058138
712 02$aAssociation for Consumer Research (U.S.)
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910154647803321
996   $aHandbook of marketing scales$92497406
997   $aUNINA