Active RF Devices, Circuits and Systems Seminar : 12 September 2011

• Record Nr.: UNISA996218168103316
• Pubbl/distr/stampa: Stevenage, England : , : IET, , 2012
• ISBN: 1-84919-540-4
• Descrizione fisica: 1 online resource (113 pages)
• Soggetti: Radio frequency integrated circuits; Microwave integrated circuits; Radio circuits
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / / William O. Bearden, Richard G. Netemeyer

• Record Nr.: UNINA9910154647803321
• Autore: Bearden William O. <1945->
• Pubbl/distr/stampa: Thousand Oaks, Calif. ; ; London, : SAGE, c1999
• ISBN: 1-322-41949-3; 1-4522-6211-X; 1-4129-8437-8
• Edizione: [2nd ed.]
• Descrizione fisica: 1 online resource (xiv, 537 p.)
• Collana: Association for Consumer Research
• Altri autori (Persone): NetemeyerRichard G. <1956->
• Disciplina: 658.83
• Soggetti: Marketing research; Consumer behavior - Research
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: "Published in cooperation with the Association for Consumer Research."
• Nota di bibliografia: Includes bibliographical references and indexes.
• Nota di contenuto: Traits and individual difference variables -- Values -- Involvement, ; informaton processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues.
• Sommario/riassunto: 'The Handbook of Marketing Scales' is a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. Over 150 scales are included in the handbook, many of which were originally published in marketing- and consumer-related journals or conference proceedings.