Measuring Exposure and Attention to Media and Communication : Solutions to Wicked Problems
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Neijens Peter
|
| Titolo: |
Measuring Exposure and Attention to Media and Communication : Solutions to Wicked Problems
|
| Pubblicazione: | Amsterdam : , : Amsterdam University Press, , 2024 |
| ©2024 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (165 pages) |
| Disciplina: | 302.2301/9 |
| Soggetto topico: | Digital media - Psychological aspects |
| Mass media - Psychological aspects | |
| SOCIAL SCIENCE / Popular Culture | |
| Soggetto non controllato: | exposure and attention, media and social media, advertising, health and political campaigns |
| Altri autori: |
AraujoTheo
MöllerJudith
de VreeseClaes
|
| Nota di contenuto: | Cover -- Table of Contents -- Acknowledgments -- Preface -- 1. Introduction -- 2. Conceptualizing Media Contact -- 3. Quality Criteria for Media Exposure Measures -- 4. Self-Report Measures -- 5. Digital Trace Data -- 6. Observation -- 7. Eye Tracking -- Claire M. Segijn and Emily Vraga -- 8. Neurobiological Measures -- Frederic R. Hopp and Bert N. Bakker -- 9. Ecological Measures -- 10. Recommendations -- Index. |
| Sommario/riassunto: | Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement. |
| Titolo autorizzato: | Measuring Exposure and Attention to Media and Communication |
| ISBN: | 90-485-5546-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910878867003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |