LEADER 03151nam 22005533 450 001 9910878867003321 005 20240812084515.0 010 $a1-04-079203-0 010 $a1-003-69948-0 010 $a90-485-5546-9 035 $a(CKB)33788262700041 035 $a(MiAaPQ)EBC31554412 035 $a(Au-PeEL)EBL31554412 035 $a(DE-B1597)699956 035 $a(DE-B1597)9789048555468 035 $a(OCoLC)1446247376 035 $a(EXLCZ)9933788262700041 100 $a20240812d2024 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMeasuring Exposure and Attention to Media and Communication $eSolutions to Wicked Problems 205 $a1st ed. 210 1$aAmsterdam :$cAmsterdam University Press,$d2024. 210 4$d©2024. 215 $a1 online resource (165 pages) 311 08$a94-6372-317-X 327 $aCover -- Table of Contents -- Acknowledgments -- Preface -- 1. Introduction -- 2. Conceptualizing Media Contact -- 3. Quality Criteria for Media Exposure Measures -- 4. Self-Report Measures -- 5. Digital Trace Data -- 6. Observation -- 7. Eye Tracking -- Claire M. Segijn and Emily Vraga -- 8. Neurobiological Measures -- Frederic R. Hopp and Bert N. Bakker -- 9. Ecological Measures -- 10. Recommendations -- Index. 330 $aValid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement. 606 $aDigital media$xPsychological aspects 606 $aMass media$xPsychological aspects 606 $aSOCIAL SCIENCE / Popular Culture$2bisacsh 615 0$aDigital media$xPsychological aspects. 615 0$aMass media$xPsychological aspects. 615 7$aSOCIAL SCIENCE / Popular Culture. 676 $a302.2301/9 700 $aNeijens$b Peter$01726009 701 $aAraujo$b Theo$01726008 701 $aMöller$b Judith$01764618 701 $ade Vreese$b Claes$01764619 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910878867003321 996 $aMeasuring Exposure and Attention to Media and Communication$94205564 997 $aUNINA