03166nam 22005293 450 991087886700332120240812084515.090-485-5546-9(CKB)33788262700041(MiAaPQ)EBC31554412(Au-PeEL)EBL31554412(DE-B1597)699956(DE-B1597)9789048555468(EXLCZ)993378826270004120240812d2024 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierMeasuring Exposure and Attention to Media and Communication Solutions to Wicked Problems1st ed.Amsterdam :Amsterdam University Press,2024.©2024.1 online resource (165 pages)94-6372-317-X Cover -- Table of Contents -- Acknowledgments -- Preface -- 1. Introduction -- 2. Conceptualizing Media Contact -- 3. Quality Criteria for Media Exposure Measures -- 4. Self-Report Measures -- 5. Digital Trace Data -- 6. Observation -- 7. Eye Tracking -- Claire M. Segijn and Emily Vraga -- 8. Neurobiological Measures -- Frederic R. Hopp and Bert N. Bakker -- 9. Ecological Measures -- 10. Recommendations -- Index.Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement.Digital mediaPsychological aspectsMass mediaPsychological aspectsSOCIAL SCIENCE / Popular Culturebisacshexposure and attention, media and social media, advertising, health and political campaigns.Digital mediaPsychological aspects.Mass mediaPsychological aspects.SOCIAL SCIENCE / Popular Culture.302.2301/9Neijens Peter1726009Araujo Theo1726008Möller Judith1764618de Vreese Claes1764619MiAaPQMiAaPQMiAaPQBOOK9910878867003321Measuring Exposure and Attention to Media and Communication4205564UNINA