The pragmatic MBA for scientific and technical executives / / by Bertrand C. Liang
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| Autore: |
Liang Bertrand C
|
| Titolo: |
The pragmatic MBA for scientific and technical executives / / by Bertrand C. Liang
|
| Pubblicazione: | Amsterdam, : Elsevier/Academic Press, 2013 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (171 p.) |
| Disciplina: | 658 |
| 658.5 | |
| 506.8 | |
| Soggetto topico: | Master of business administration degree |
| Scientists | |
| Engineers | |
| Technologists | |
| Executives | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Front Cover; The Pragmatic MBA for Scientific and Technical Executives; Copyright Page; Dedication; Contents; Preface; Foreword; 1 Marketing; Introduction; Market Segmentation; Additional Reading; Additional Reading; The Marketing Mix; Additional Reading; General References and Websites Related to Marketing; 2 Economics; Introduction; Markets; Additional Reading; Additional Reading; Gross Domestic Product; Additional Reading; Inflation; Additional Reading; Exchange Rates; Additional Reading; Additional Reading; Additional Reading; Innovation and Economics; Additional Reading |
| General References and Websites in Economics3 Corporate Strategy; Introduction; Business Portfolio Model; Additional Reading; Five Forces Model; Additional Reading; Resource-Based View of the Firm; Additional Reading; Delta Model; Additional Reading; General References and Websites in Strategy; 4 Management and Leadership; Introduction; Team Structure; Additional Reading; Team Construction; Additional Reading; Leadership Dynamics; Additional Reading; Additional Reading; Change Management; Additional Reading; General References and Websites on Leadership and Management; 5 Portfolio Management | |
| IntroductionCommon Traits; Additional Reading; Considerations in Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Models for Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Additional Reading; General References in Portfolio Management; 6 Finance and Accounting; Introduction; Financial Statements; Ratios; Discounted Cash Flow; General References and Websites in Finance; 7 Product Development; Introduction; Product Life Cycle; Additional Reading; Disruption (Disruptive Innovation) | |
| Additional ReadingAdoption and Diffusion; Additional Reading; Discontinuities in the Product Life Cycle; Additional Reading; Dominant Design; Additional Reading; General References and Websites in Product Development; 8 Operations; Introduction; Total Quality Management; Additional Reading; Variability; Additional Reading; Continuous Improvement; Additional Reading; Additional Reading; Supply Chain Coordination: Information Sharing; Additional Reading; Additional Reading; General References and Websites on Operations; 9 Business Law; Introduction; Contracts; Additional Reading; Torts | |
| Additional ReadingIntellectual Property; Additional Reading; Employment Law; Additional Reading; Additional Reading; General References and Websites with Articles on the Law; Web Based Supporting Resources; Educational videos; Podcasts; Index | |
| Sommario/riassunto: | This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one's interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight pr |
| Altri titoli varianti: | Pragmatic Master's of Business Administration for scientific and technical executives |
| Titolo autorizzato: | The pragmatic MBA for scientific and technical executives |
| ISBN: | 9781283656085 |
| 1283656086 | |
| 9780123984890 | |
| 0123984890 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911006511903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |