05551nam 2200793 a 450 991100651190332120200520144314.09781283656085128365608697801239848900123984890(CKB)2670000000269003(EBL)1041276(OCoLC)815670595(SSID)ssj0000788935(PQKBManifestationID)12352701(PQKBTitleCode)TC0000788935(PQKBWorkID)10833976(PQKB)10843041(PPN)170604292(OCoLC)892917672(OCoLC)ocn892917672(FR-PaCSA)88812280(CaSebORM)9780123979322(MiAaPQ)EBC1041276(FRCYB88812280)88812280(EXLCZ)99267000000026900320121016d2013 uy 0engur|n|---|||||txtccrThe pragmatic MBA for scientific and technical executives /by Bertrand C. Liang1st editionAmsterdam Elsevier/Academic Press20131 online resource (171 p.)Description based upon print version of record.9780123979322 0123979323 Includes bibliographical references and index.Front Cover; The Pragmatic MBA for Scientific and Technical Executives; Copyright Page; Dedication; Contents; Preface; Foreword; 1 Marketing; Introduction; Market Segmentation; Additional Reading; Additional Reading; The Marketing Mix; Additional Reading; General References and Websites Related to Marketing; 2 Economics; Introduction; Markets; Additional Reading; Additional Reading; Gross Domestic Product; Additional Reading; Inflation; Additional Reading; Exchange Rates; Additional Reading; Additional Reading; Additional Reading; Innovation and Economics; Additional ReadingGeneral References and Websites in Economics3 Corporate Strategy; Introduction; Business Portfolio Model; Additional Reading; Five Forces Model; Additional Reading; Resource-Based View of the Firm; Additional Reading; Delta Model; Additional Reading; General References and Websites in Strategy; 4 Management and Leadership; Introduction; Team Structure; Additional Reading; Team Construction; Additional Reading; Leadership Dynamics; Additional Reading; Additional Reading; Change Management; Additional Reading; General References and Websites on Leadership and Management; 5 Portfolio ManagementIntroductionCommon Traits; Additional Reading; Considerations in Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Models for Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Additional Reading; General References in Portfolio Management; 6 Finance and Accounting; Introduction; Financial Statements; Ratios; Discounted Cash Flow; General References and Websites in Finance; 7 Product Development; Introduction; Product Life Cycle; Additional Reading; Disruption (Disruptive Innovation)Additional ReadingAdoption and Diffusion; Additional Reading; Discontinuities in the Product Life Cycle; Additional Reading; Dominant Design; Additional Reading; General References and Websites in Product Development; 8 Operations; Introduction; Total Quality Management; Additional Reading; Variability; Additional Reading; Continuous Improvement; Additional Reading; Additional Reading; Supply Chain Coordination: Information Sharing; Additional Reading; Additional Reading; General References and Websites on Operations; 9 Business Law; Introduction; Contracts; Additional Reading; TortsAdditional ReadingIntellectual Property; Additional Reading; Employment Law; Additional Reading; Additional Reading; General References and Websites with Articles on the Law; Web Based Supporting Resources; Educational videos; Podcasts; Index This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one's interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight prPragmatic Master's of Business Administration for scientific and technical executivesMaster of business administration degreeHandbooks, manuals, etcScientistsHandbooks, manuals, etcEngineersHandbooks, manuals, etcTechnologistsHandbooks, manuals, etcExecutivesHandbooks, manuals, etcMaster of business administration degreeScientistsEngineersTechnologistsExecutives658658.5506.8Liang Bertrand C1822194MiAaPQMiAaPQMiAaPQBOOK9911006511903321The pragmatic MBA for scientific and technical executives4388311UNINA