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[null,"1.","Record Nr.",null,"UNINA9911006511903321"]
[null,null,"Autore",null,"Liang Bertrand C"]
[null,null,"Titolo",null,"The pragmatic MBA for scientific and technical executives / / by Bertrand C. Liang"]
[null,null,"Pubbl/distr/stampa",null,"Amsterdam, : Elsevier/Academic Press, 2013"]
[null,null,"ISBN",null,"9781283656085"]
[{"$nulls":4},"1283656086"]
[{"$nulls":4},"9780123984890"]
[{"$nulls":4},"0123984890"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (171 p.)"]
[null,null,"Disciplina",null,"658"]
[{"$nulls":4},"658.5"]
[{"$nulls":4},"506.8"]
[null,null,"Soggetti",null,"Master of business administration degree"]
[{"$nulls":4},"Scientists"]
[{"$nulls":4},"Engineers"]
[{"$nulls":4},"Technologists"]
[{"$nulls":4},"Executives"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front Cover; The Pragmatic MBA for Scientific and Technical Executives; Copyright Page; Dedication; Contents; Preface; Foreword; 1 Marketing; Introduction; Market Segmentation; Additional Reading; Additional Reading; The Marketing Mix; Additional Reading; General References and Websites Related to Marketing; 2 Economics; Introduction; Markets; Additional Reading; Additional Reading; Gross Domestic Product; Additional Reading; Inflation; Additional Reading; Exchange Rates; Additional Reading; Additional Reading; Additional Reading; Innovation and Economics; Additional Reading"]
[{"$nulls":4},"General References and Websites in Economics3 Corporate Strategy; Introduction; Business Portfolio Model; Additional Reading; Five Forces Model; Additional Reading; Resource-Based View of the Firm; Additional Reading; Delta Model; Additional Reading; General References and Websites in Strategy; 4 Management and Leadership; Introduction; Team Structure; Additional Reading; Team Construction; Additional Reading; Leadership Dynamics; Additional Reading; "]
[{"$nulls":4},"Additional Reading; Change Management; Additional Reading; General References and Websites on Leadership and Management; 5 Portfolio Management"]
[{"$nulls":4},"IntroductionCommon Traits; Additional Reading; Considerations in Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Models for Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Additional Reading; General References in Portfolio Management; 6 Finance and Accounting; Introduction; Financial Statements; Ratios; Discounted Cash Flow; General References and Websites in Finance; 7 Product Development; Introduction; Product Life Cycle; Additional Reading; Disruption (Disruptive Innovation)"]
[{"$nulls":4},"Additional ReadingAdoption and Diffusion; Additional Reading; Discontinuities in the Product Life Cycle; Additional Reading; Dominant Design; Additional Reading; General References and Websites in Product Development; 8 Operations; Introduction; Total Quality Management; Additional Reading; Variability; Additional Reading; Continuous Improvement; Additional Reading; Additional Reading; Supply Chain Coordination: Information Sharing; Additional Reading; Additional Reading; General References and Websites on Operations; 9 Business Law; Introduction; Contracts; Additional Reading; Torts"]
[{"$nulls":4},"Additional ReadingIntellectual Property; Additional Reading; Employment Law; Additional Reading; Additional Reading; General References and Websites with Articles on the Law; Web Based Supporting Resources; Educational videos; Podcasts; Index"]
[null,null,null,"Sommario/riassunto","This primer enables professionals with technical expertise to collaborate with their business-side colleagues.  Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects.  It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one's interest.  Its examples from pharma, IT, aircraft/navigation, and other industries highlight pr"]