LEADER 00944nam0-22003131i-450- 001 990004024000403321 005 20080710121831.0 035 $a000402400 035 $aFED01000402400 035 $a(Aleph)000402400FED01 035 $a000402400 100 $a19990604d1985----km-y0itay50------ba 101 0 $aeng 105 $ay-------001-- 200 1 $aAuthority in language$einvestigating language prescription and standardisation$fby James Milroy and Lesley Milroy 210 $aLondon ; Boston$cRoutledge & Kegan$d1985 215 $a189 p.$d22 cm 225 1 $aLanguage, Education and Society 610 0 $aLingua inglese$aStoria 676 $a420.9 700 1$aMilroy,$bJames$0152873 702 1$aMilroy,$bLesley 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990004024000403321 952 $a420.9 MIL 1$bDIP.FIL.MOD.874$fFLFBC 959 $aFLFBC 996 $aAuthority in language$9470405 997 $aUNINA LEADER 05551nam 2200793 a 450 001 9911006511903321 005 20200520144314.0 010 $a9781283656085 010 $a1283656086 010 $a9780123984890 010 $a0123984890 035 $a(CKB)2670000000269003 035 $a(EBL)1041276 035 $a(OCoLC)815670595 035 $a(SSID)ssj0000788935 035 $a(PQKBManifestationID)12352701 035 $a(PQKBTitleCode)TC0000788935 035 $a(PQKBWorkID)10833976 035 $a(PQKB)10843041 035 $a(PPN)170604292 035 $a(OCoLC)892917672 035 $a(OCoLC)ocn892917672 035 $a(FR-PaCSA)88812280 035 $a(CaSebORM)9780123979322 035 $a(MiAaPQ)EBC1041276 035 $a(FRCYB88812280)88812280 035 $a(EXLCZ)992670000000269003 100 $a20121016d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe pragmatic MBA for scientific and technical executives /$fby Bertrand C. Liang 205 $a1st edition 210 $aAmsterdam $cElsevier/Academic Press$d2013 215 $a1 online resource (171 p.) 300 $aDescription based upon print version of record. 311 08$a9780123979322 311 08$a0123979323 320 $aIncludes bibliographical references and index. 327 $aFront Cover; The Pragmatic MBA for Scientific and Technical Executives; Copyright Page; Dedication; Contents; Preface; Foreword; 1 Marketing; Introduction; Market Segmentation; Additional Reading; Additional Reading; The Marketing Mix; Additional Reading; General References and Websites Related to Marketing; 2 Economics; Introduction; Markets; Additional Reading; Additional Reading; Gross Domestic Product; Additional Reading; Inflation; Additional Reading; Exchange Rates; Additional Reading; Additional Reading; Additional Reading; Innovation and Economics; Additional Reading 327 $aGeneral References and Websites in Economics3 Corporate Strategy; Introduction; Business Portfolio Model; Additional Reading; Five Forces Model; Additional Reading; Resource-Based View of the Firm; Additional Reading; Delta Model; Additional Reading; General References and Websites in Strategy; 4 Management and Leadership; Introduction; Team Structure; Additional Reading; Team Construction; Additional Reading; Leadership Dynamics; Additional Reading; Additional Reading; Change Management; Additional Reading; General References and Websites on Leadership and Management; 5 Portfolio Management 327 $aIntroductionCommon Traits; Additional Reading; Considerations in Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Models for Portfolio Management; Additional Reading; Additional Reading; Additional Reading; Additional Reading; Additional Reading; General References in Portfolio Management; 6 Finance and Accounting; Introduction; Financial Statements; Ratios; Discounted Cash Flow; General References and Websites in Finance; 7 Product Development; Introduction; Product Life Cycle; Additional Reading; Disruption (Disruptive Innovation) 327 $aAdditional ReadingAdoption and Diffusion; Additional Reading; Discontinuities in the Product Life Cycle; Additional Reading; Dominant Design; Additional Reading; General References and Websites in Product Development; 8 Operations; Introduction; Total Quality Management; Additional Reading; Variability; Additional Reading; Continuous Improvement; Additional Reading; Additional Reading; Supply Chain Coordination: Information Sharing; Additional Reading; Additional Reading; General References and Websites on Operations; 9 Business Law; Introduction; Contracts; Additional Reading; Torts 327 $aAdditional ReadingIntellectual Property; Additional Reading; Employment Law; Additional Reading; Additional Reading; General References and Websites with Articles on the Law; Web Based Supporting Resources; Educational videos; Podcasts; Index 330 $a This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, and related subjects. It does not offer condensed 1st year MBA courses; instead, it presents streamlined concepts and insights that are easy enough to be accessible and challenging enough to hold one's interest. Its examples from pharma, IT, aircraft/navigation, and other industries highlight pr 517 3 $aPragmatic Master's of Business Administration for scientific and technical executives 606 $aMaster of business administration degree$vHandbooks, manuals, etc 606 $aScientists$vHandbooks, manuals, etc 606 $aEngineers$vHandbooks, manuals, etc 606 $aTechnologists$vHandbooks, manuals, etc 606 $aExecutives$vHandbooks, manuals, etc 615 0$aMaster of business administration degree 615 0$aScientists 615 0$aEngineers 615 0$aTechnologists 615 0$aExecutives 676 $a658 676 $a658.5 676 $a506.8 700 $aLiang$b Bertrand C$01822194 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911006511903321 996 $aThe pragmatic MBA for scientific and technical executives$94388311 997 $aUNINA