Advertising and consumer culture in China / / Hongmei Li
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| Autore: |
Li Hongmei <1974->
|
| Titolo: |
Advertising and consumer culture in China / / Hongmei Li
|
| Pubblicazione: | Malden, MA : , : Polity Press, , 2016 |
| Descrizione fisica: | 1 online resource (244 pages) : illustrations, map |
| Disciplina: | 659.10951 |
| Soggetto topico: | Advertising - Social aspects - China |
| Soggetto genere / forma: | Electronic books. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index. |
| Titolo autorizzato: | Advertising and consumer culture in China |
| ISBN: | 1-5095-1114-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910156245603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
China today.