01662nam 2200397 450 99101562456033211-5095-1114-8(CKB)3710000000856234(MiAaPQ)EBC4678295(EXLCZ)99371000000085623420160311d2016 uy| 0engurcnu||||||||rdacontentrdamediardacarrierAdvertising and consumer culture in China /Hongmei LiMalden, MA :Polity Press,2016.1 online resource (244 pages) illustrations, mapChina today series0-7456-7116-0 Includes bibliographical references and index.Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index.China today.AdvertisingSocial aspectsChinaElectronic books.AdvertisingSocial aspects659.10951Li Hongmei1974-1126167MiAaPQMiAaPQMiAaPQBOOK9910156245603321Advertising and consumer culture in China2657491UNINA