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Record Nr. |
UNINA9910156245603321 |
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Autore |
Li Hongmei <1974-> |
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Titolo |
Advertising and consumer culture in China / / Hongmei Li |
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Pubbl/distr/stampa |
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Malden, MA : , : Polity Press, , 2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (244 pages) : illustrations, map |
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Collana |
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Disciplina |
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Soggetti |
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Advertising - Social aspects - China |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index. |
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