LEADER 01662nam  2200397   450 
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010   $a1-5095-1114-8
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035   $a(MiAaPQ)EBC4678295
035   $a(EXLCZ)993710000000856234
100   $a20160311d2016      uy|            0
101 0 $aeng
135   $aurcnu||||||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aAdvertising and consumer culture in China /$fHongmei Li
210  1$aMalden, MA :$cPolity Press,$d2016.
215   $a1 online resource (244 pages) $cillustrations, map
225 1 $aChina today series
311   $a0-7456-7116-0 
320   $aIncludes bibliographical references and index.
327   $aAcknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index.
410  0$aChina today.
606   $aAdvertising$xSocial aspects$zChina
608   $aElectronic books.
615  0$aAdvertising$xSocial aspects
676   $a659.10951
700   $aLi$b Hongmei$f1974-$01126167
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910156245603321
996   $aAdvertising and consumer culture in China$92657491
997   $aUNINA