Managing today's news media : audience first / / Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center
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| Autore: |
Husni Samir
|
| Titolo: |
Managing today's news media : audience first / / Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center
|
| Pubblicazione: | Los Angeles : , : CQ Press, and imprint of SAGE Publications, Inc., , [2016] |
| Descrizione fisica: | 1 online resource (218 pages) : illustrations |
| Disciplina: | 070.1/9 |
| Soggetto topico: | Broadcast journalism |
| Television viewers | |
| Persona (resp. second.): | WengerDebora Halpern |
| PriceHank | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Sommario/riassunto: | The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ... |
| Titolo autorizzato: | Managing today's news media |
| ISBN: | 1-5063-0067-7 |
| 1-4833-1354-9 | |
| 1-4833-9544-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910796635703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |