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101 0 $aeng
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181   $ctxt$2rdacontent
181   $csti$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aManaging today's news media $eaudience first /$fSamir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center
210  1$aLos Angeles :$cCQ Press, and imprint of SAGE Publications, Inc.,$d[2016]
215   $a1 online resource (218 pages) $cillustrations
311   $a1-4522-9257-4 
320   $aIncludes bibliographical references and index.
330   $aThe business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ...
606   $aBroadcast journalism
606   $aTelevision viewers
615  0$aBroadcast journalism.
615  0$aTelevision viewers.
676   $a070.1/9
700   $aHusni$b Samir$01483549
702   $aWenger$b Debora Halpern
702   $aPrice$b Hank
801  0$bCaToSAGE
801  1$bCaToSAGE
801  2$bUtOrBLW
906   $aBOOK
912   $a9910796635703321
996   $aManaging today's news media$93701706
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