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[null,"1.","Record Nr.",null,"UNINA9910796635703321"]
[null,null,"Autore",null,"Husni Samir"]
[null,null,"Titolo",null,"Managing today's news media : audience first / / Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center"]
[null,null,"Pubbl/distr/stampa",null,"Los Angeles : , : CQ Press, and imprint of SAGE Publications, Inc., , [2016]"]
[null,null,"ISBN",null,"1-5063-0067-7"]
[{"$nulls":4},"1-4833-1354-9"]
[{"$nulls":4},"1-4833-9544-8"]
[null,null,"Descrizione fisica",null,"1 online resource (218 pages) : illustrations"]
[null,null,"Disciplina",null,"070.1/9"]
[null,null,"Soggetti",null,"Broadcast journalism"]
[{"$nulls":4},"Television viewers"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce \"The 4Cs Strategy\" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ..."]