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Record Nr. |
UNINA9910796635703321 |
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Autore |
Husni Samir |
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Titolo |
Managing today's news media : audience first / / Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center |
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Pubbl/distr/stampa |
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Los Angeles : , : CQ Press, and imprint of SAGE Publications, Inc., , [2016] |
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ISBN |
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1-5063-0067-7 |
1-4833-1354-9 |
1-4833-9544-8 |
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Descrizione fisica |
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1 online resource (218 pages) : illustrations |
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Disciplina |
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Soggetti |
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Broadcast journalism |
Television viewers |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ... |
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