Candy-coated marketing / / Sheena Horgan
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| Autore: |
Horgan Sheena
|
| Titolo: |
Candy-coated marketing / / Sheena Horgan
|
| Pubblicazione: | Cork, Ireland : , : NuBooks, , 2012 |
| ©2012 | |
| Descrizione fisica: | 1 online resource (73 p.) |
| Disciplina: | 658.8 |
| Soggetto topico: | Marketing |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Copyright Page; 1: Introduction; 2: Consumer Marketing in the 21st Century; 3: Paranoid & Permissive Parents; 4: Consumer Cottonwool Kids; 5: Can Candy-Coated Marketing be Rationed?; References; About the Author; About Oak Tree Press; Nubooks |
| Sommario/riassunto: | This eBook is the embodiment of a conviction that: Ethical marketing is good for business; Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ult |
| Titolo autorizzato: | Candy-coated marketing |
| ISBN: | 1-84621-114-X |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910149168503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |