02084nam 2200481 450 991014916850332120230801231654.01-84621-114-X(CKB)2670000000521853(EBL)1620876(SSID)ssj0001407616(PQKBManifestationID)11733070(PQKBTitleCode)TC0001407616(PQKBWorkID)11410853(PQKB)11002821(MiAaPQ)EBC1620876(EXLCZ)99267000000052185320140102d2012 uy 0engur|n|---|||||txtccrCandy-coated marketing /Sheena HorganCork, Ireland :NuBooks,2012.©20121 online resource (73 p.)Description based upon print version of record.1-84621-113-1 Includes bibliographical references.Copyright Page; 1: Introduction; 2: Consumer Marketing in the 21st Century; 3: Paranoid & Permissive Parents; 4: Consumer Cottonwool Kids; 5: Can Candy-Coated Marketing be Rationed?; References; About the Author; About Oak Tree Press; Nubooks This eBook is the embodiment of a conviction that: Ethical marketing is good for business; Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. UltMarketingMarketing.658.8Horgan Sheena1372512MiAaPQMiAaPQMiAaPQBOOK9910149168503321Candy-coated marketing3403430UNINA