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[null,"1.","Record Nr.",null,"UNINA9910149168503321"]
[null,null,"Autore",null,"Horgan Sheena"]
[null,null,"Titolo",null,"Candy-coated marketing / / Sheena Horgan"]
[null,null,"Pubbl/distr/stampa",null,"Cork, Ireland : , : NuBooks, , 2012"]
[{"$nulls":4},"©2012"]
[null,null,"ISBN",null,"1-84621-114-X"]
[null,null,"Descrizione fisica",null,"1 online resource (73 p.)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Copyright Page; 1: Introduction; 2: Consumer Marketing in the 21st Century; 3: Paranoid & Permissive Parents; 4: Consumer Cottonwool Kids; 5: Can Candy-Coated Marketing be Rationed?; References; About the Author; About Oak Tree Press; Nubooks"]
[null,null,null,"Sommario/riassunto","This eBook is the embodiment of a conviction that:   Ethical marketing is good for business;   Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and   By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood.   Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change.   Ult"]