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Record Nr. |
UNINA9910149168503321 |
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Autore |
Horgan Sheena |
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Titolo |
Candy-coated marketing / / Sheena Horgan |
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Pubbl/distr/stampa |
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Cork, Ireland : , : NuBooks, , 2012 |
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©2012 |
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ISBN |
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Descrizione fisica |
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1 online resource (73 p.) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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Copyright Page; 1: Introduction; 2: Consumer Marketing in the 21st Century; 3: Paranoid & Permissive Parents; 4: Consumer Cottonwool Kids; 5: Can Candy-Coated Marketing be Rationed?; References; About the Author; About Oak Tree Press; Nubooks |
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Sommario/riassunto |
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This eBook is the embodiment of a conviction that: Ethical marketing is good for business; Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. Ult |
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