Health care marketing / / guest editor, Benn Greenspan

• Autore: Greenspan Benn
• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2002; Emerald Group Publishing Ltd
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (95 pages)
• Disciplina: 362.10688
• Soggetto topico: Marketing; Medical care - Marketing
• Altri autori: GreenspanBenn
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di contenuto: Contents -- Abstracts and keywords -- Editorial comment -- Guest editorial -- Loyalty strategy development using applied member-cohort segmentation -- Primary care physicians' attitudes toward direct-to-consumer advertising of prescription drugs: still crazy after all these years -- Patient/enrollee satisfaction with healthcare and health plan -- Buyer beliefs, attitudes and behaviour: foods with therapeutic claims -- Using data mining/data repository methods to identify marketing opportunities in health care -- The American Hospital Association's Annual Survey of Hospitals: a critical appraisal -- Internet currency -- A note from the publisher -- Index to volume 19, 2002 -- Call for papers.
• Sommario/riassunto: About the guest editor. Benn Greenspan has been the President and CEO of the Sinai Health System since January 1991. He held numerous positions within the growing Sinai Health System for 15 years before he became the CEO. During his tenure as CEO, Mount Sinai Hospital won the Foster McGaw prize - the industry's national award for creative and effective community health service.
• Altri titoli varianti: Journal of Consumer Marketing
• Titolo autorizzato: Health care marketing
• ISBN: 9786610479238; 9781845446703; 1845446704; 9781280479403; 128047940X; 9781845446895; 1845446895; 9781280479236; 128047923X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910969035803321
• Lo trovi qui: Univ. Federico II