02816nam 2200625Ia 450 991096903580332120250414120728.09786610479238978184544670318454467049781280479403128047940X978184544689518454468959781280479236128047923X(CKB)3710000001409217(MiAaPQ)EBC232242(Au-PeEL)EBL232242(CaPaEBR)ebr10052729(CaONFJC)MIL47923(OCoLC)133166048(EXLCZ)99371000000140921720000815d2002 uy 0engurcn|||||||||txtrdacontentcrdamediacrrdacarrierHealth care marketing /guest editor, Benn Greenspan1st ed.Bradford, England Emerald Group Publishingc2002Emerald Group Publishing Ltd1 online resource (95 pages)Journal of consumer marketing ;.19, no. 7Bibliographic Level Mode of Issuance: Monograph9780861767588 0861767586 Contents -- Abstracts and keywords -- Editorial comment -- Guest editorial -- Loyalty strategy development using applied member-cohort segmentation -- Primary care physicians' attitudes toward direct-to-consumer advertising of prescription drugs: still crazy after all these years -- Patient/enrollee satisfaction with healthcare and health plan -- Buyer beliefs, attitudes and behaviour: foods with therapeutic claims -- Using data mining/data repository methods to identify marketing opportunities in health care -- The American Hospital Association's Annual Survey of Hospitals: a critical appraisal -- Internet currency -- A note from the publisher -- Index to volume 19, 2002 -- Call for papers.About the guest editor. Benn Greenspan has been the President and CEO of the Sinai Health System since January 1991. He held numerous positions within the growing Sinai Health System for 15 years before he became the CEO. During his tenure as CEO, Mount Sinai Hospital won the Foster McGaw prize - the industry's national award for creative and effective community health service.Journal of Consumer Marketing MarketingMedical careMarketingMarketing.Medical careMarketing.362.10688Greenspan Benn1812461Greenspan Benn1812461MiAaPQMiAaPQMiAaPQBOOK9910969035803321Health care marketing4364895UNINA